Owen Video / YouTube Growth Strategist. Coach. CEO

“They told me to go home and die. Instead, I built a business and beat cancer—twice.”

Globally recognized YouTube strategist and high-performance coach Owen Hemsath joins The Headsmack Podcast to share how stage 4 cancer, twice diagnosed, didn’t stop his mission—it reshaped it. 

From building 6- and 7-figure YouTube channels to abandoning chemotherapy for a holistic path, Owen reveals the real ROI of purpose, presence, and priorities. 

If you’re navigating hustle, health, or the hunger for impact, this episode is a game-changer.

Key Takeaways:

• Business growth doesn’t require burnout
• YouTube channels need siloed content strategy
• Holistic healing starts with radical food and lifestyle shifts
• AI can scale your marketing, but it can’t replace humanity
• Faith is a competitive advantage—if you let it be

Guest Bio:

Owen Hemsath, better known as Owen Video, is a globally renowned YouTube Growth Strategist and High-Performance Coach. With a client roster spanning top influencers and brands, Owen has pioneered media strategies that transform online presence into high-converting thought leadership. A two-time cancer survivor, Owen’s approach blends tactical brilliance with profound personal growth. His holistic health advocacy and unfiltered authenticity make him a transformative voice in both media and mindset.

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Transcript

Owen Video (00:00.108)
Man, so good, dude. Thanks for having me on your show.

Paul Povolni (00:03.15)
Hey, I'm looking forward to it. This is going to be fun. Appreciate you rescheduling and finding a time that works for you.

Owen Video (00:06.69)
Yeah.

Yeah, yeah, I don't mind being kicked around like dirt.

Paul Povolni (00:12.886)
Hahaha

Owen Video (00:17.068)
Yeah, no, it's all good, man.

It's exciting. So, ready to rock and it's good to see you doing what you do, bro.

Paul Povolni (00:25.432)
Yeah, yeah, I'm having a lot of fun doing this and, you know, it's, it's been a year now and got to talk to some really fun people. And so I'm loving it. it's, if I could do one thing, I'd probably do this. I mean, it's so much, so much fun.

Owen Video (00:39.914)
What else do you do? Like what's your big thing? What's your main thing?

Paul Povolni (00:42.284)
My big thing is branding, like visual branding. It's what I've been doing for 30 years is doing capital campaigns, magazines, book covers, logos, websites. Yeah. I've been doing all...

Owen Video (00:44.76)
Ha ha ha!

Owen Video (00:54.84)
Cool. Yeah. Radical. It's lost art. It's a forgotten people for like a book cover is so powerful, man. You know how many lives I mean, think about it. Like, you know this already, but like not only as a selling factor, but like the book cover and the side, the spine exists as part of our lives for years.

Paul Povolni (01:06.564)
Yeah.

Owen Video (01:18.418)
as decor in the house and things like that, you So it's like those things matter. And I even keep certain books around because of the color or the way that the book appeared. So I love that you do that, man. That's like one of those things I think that like a human is still extremely valuable in that role.

Paul Povolni (01:30.778)
Yeah.

Paul Povolni (01:37.72)
Yeah, yeah, yeah. Yeah. And I've loved it. mean, I've, I haven't done a count, but I've probably done hundreds of them. Like I'm in magazines, you know, from, from the cover design to the full thing to branding to, you know, websites to all of it. And, I've been doing it for a while. I mean, now I don't do as many book covers now. now I'm mostly doing like visual brand identity, things like that. So mostly doing, you know, logos and websites.

Owen Video (01:59.384)
Yeah, yeah, yeah, Sure. Sure.

Paul Povolni (02:07.564)
and kind of start with strategy and kind of do that. So it's a lot of fun, man.

Owen Video (02:11.406)
Cool. Yeah, it's very cool.

Paul Povolni (02:12.728)
So usually the way I like to start this is, I have you, kind of introduce yourself. And so you can either call yourself own video or Owen Hemseth and, so you'll listen to the head smack podcast. So hi, I'm Owen video. You'll listen to the head smack podcast. And then just like, me three versions of that. And that's what I usually use to start off the episode. And then we'll just pause a second and then kind of dive right into it. and now are you familiar with Riverside?

All right, very cool. So you just know to hang back a little bit, not, you know, so it uploads finishes doing its thing. Yeah. I love Riverside been using it from the beginning and it's absolutely amazing. And then, and then, you have a hard out in an hour? Do you have a hard out in an hour?

Owen Video (02:46.06)
Sure. Yeah.

Owen Video (02:53.75)
Yeah, cool. Great.

Owen Video (03:04.046)
yeah, I'm back to back today. Today I've got Phil. So I'm doing podcast and filming all day today.

Paul Povolni (03:07.12)
Alright.

All right, so I'll just make sure we honor your time and get you out of here on time as well. All right, so whenever you're ready, go ahead and do your intro and then we'll pause and then we'll jump right into it.

Owen Video (03:14.574)
Thank you, brother.

Owen Video (03:19.51)
Okay, great. You're listening to the Head Smack podcast or you're watching.

Paul Povolni (03:29.367)
it'll be both. you could say I'm Owen video and this is the Head Smack podcast or yeah.

Owen Video (03:35.03)
Okay, yeah, here we go. Ready? Three, two, I'm Owen Video and this is the Head Smack Podcast.

Paul Povolni (03:45.072)
All right, two more visions.

Owen Video (03:47.276)
let me just do it two more times. Same thing. I'm Owen Video and this is the Head Smack Podcast. I'm Owen Video and this is the Head Smack Podcast.

Paul Povolni (03:48.898)
Yeah, Yep.

Paul Povolni (04:01.616)
Nailed it. All right, let's jump right in. Let me just pull up a notion here.

Paul Povolni (04:09.2)
All right, very cool. Hey, welcome to the Head Smack podcast. My name is Paul Pavonni and I'm excited to have another Misfit with me. I have Owen Hemsath or also known as Owen Video. And he is a globally recognized YouTube growth strategist and award winning high performance coach for the nation's top influences. Owen has been called a pioneer on YouTube and has consulted for top brands. He is considered the leading expert in becoming an influential thought leader with media strategies. Owen, how you doing, man?

Owen Video (04:39.052)
Man, so good to be here, Paul, joining the, really the A-list of champions that you've had on your podcast in the past. So I'm thrilled to be here, bro. Thank you.

Paul Povolni (04:50.084)
Well, thanks man. appreciate you doing this. I've had a lot of, a lot of fun conversations. Absolutely love doing this and I've been looking forward to this conversation as well. I definitely want to dive into YouTube strategies and hear all about that. I want to talk a little bit about your story. And so usually the way I like to start this is just hearing a little bit about your story, starting off with your origin story. So you can go as far back as you want to go as far back as you feel is relevant, but tell me a little bit about, and a little bit about your origin story.

Owen Video (05:01.934)
Mmm.

Owen Video (05:05.506)
Yeah.

Owen Video (05:09.422)
Sure.

Owen Video (05:13.71)
Yeah.

Owen Video (05:19.224)
Sure, well, sketch comedy is my first love, you know.

I remember being like nine years old, 10 years old doing sketch comedy videos at home with my dad's video camera. Yeah, and that video camera, I mean, I had a video camera with me connected at the hip since I was a kid and always filming this and that and video journaling. I mean, I was podcasting before podcasting was a thing. And that's kind of my story. So when it came time for me to grow my family, I was married, I had three kids, and it was time to start a career. was trying these different jobs and it was

Paul Povolni (05:29.883)
wow.

Owen Video (05:52.53)
like man I just wasn't vibing at a job and so I took my video camera and went door to door in the business community in San Diego downtown San Diego and I just started offering people videos and it's like hey I'll make a video for you yeah and it was like at the time yeah definitely yeah definitely using we're SD cards at this time but SD cards were brand new and YouTube was brand new in fact at this time 2009

Paul Povolni (06:02.69)
wow. Was this one of those big VCR on the shoulder type things? was it?

Paul Povolni (06:14.97)
Okay.

Owen Video (06:20.814)
Google wasn't even owned by Google didn't even own YouTube at this time. So what our pitch was going to local businesses and Google Maps had a place where you could put a YouTube video and I would go in there and I would say we're making YouTube videos for your Google Maps listing. It's $20 to get a video made and I'll shoot it here and I'll edit it tonight. You'll have it like

Paul Povolni (06:26.43)
wow.

Owen Video (06:50.968)
in a week or two, you know. And they're like, okay, you come back tomorrow? And I was like, I can. It's 100 bucks if I come back tomorrow.

Cause I'm here now and I got the team and everybody's here now, you know, so, it worked and we did a hundred thousand in our first year of business. Yeah. And so I've been uploading videos to YouTube. I've uploaded thousands of videos personally to YouTube. I've made my own sketch comedy videos. You'll I have sketch comedy on YouTube and on Tik TOK, but it's not our big career. What we really focus on and what I'm known for is we help business owners launch profitable YouTube channels. And I'm not.

Talking about the local laundromat or the local karate studio. I'm talking about seven figure, nine figure companies, brands. I'm talking about business coaches. I'm talking about lawyers and doctors, right? Like when you go to YouTube and you see like a celebrity doctor, we may have consulted on that channel. Yeah.

Paul Povolni (07:40.848)
Mm.

Paul Povolni (07:52.678)
wow.

Owen Video (07:53.954)
Right, we work in that level of YouTube. Now, some of our clients, yeah, local real estate agents, man, that are like grind in a way. We have a company of coaches, of editors, of thumbnail designers, and what we do is we align ourselves with business owners and we build the channels for them. Sometimes we're consulting at the brand level, it's more like we're consulting their teams, but.

That's what I'm known for is working in the business community on YouTube. So it's not just about making a viral hit. It's about creating a community, an audience, building a customer base, having a funnel and having a brand, which you know so much about. It's about like, how do you present? It's like when, when the American people, your audience, not everybody's marketing to the American people. Some of us are marketing to like the city of Dallas, right? When the city of Dallas thinks of you, what do they think of?

Paul Povolni (08:24.527)
Yeah.

Paul Povolni (08:47.278)
Yeah. Yeah.

Owen Video (08:48.174)
I don't think anything. Okay. Well, that's a problem. Let's build a YouTube channel. Maybe run some YouTube ads locally.

Right? You're running billboard ads or any billboard ads. I'm going to run some YouTube. So there's a whole comprehensive strategy that we dive into that goes way beyond your, your title and your thumbnail, you know, not only create viral hits, but we're also building a company with a cash register in it. And that I think is a more important question is like, when does your channel hit ROI and what do you try to try to get famous or are we building a cash machine? Right? You, those are not, those are real questions, Paul. Some people are like, Owen, this is what they say to me.

Paul Povolni (09:05.623)
Yeah, yeah.

Paul Povolni (09:19.875)
Yeah, yeah.

Yeah.

Owen Video (09:28.662)
I want to get famous. You know, and great. Now we know what our bullseye is. Let's make some viral hits. Let's have, so let's interview some famous people versus, know, hey, I want to build a cash machine, a brand, you know, it's a different type of strategy. And so that's what we do.

Paul Povolni (09:30.32)
You

Paul Povolni (09:45.968)
So before we get into the strategy, know you mentioned that you're working with six-figure, seven-figure, nine-figure type clients, but that journey to that point hasn't been smooth. You've had some issues that have come along the way that have affected you personally. So tell me a little bit about that journey as we go kind of circling back to your origin and the path. Tell me about what happened.

Owen Video (10:06.926)
Oh, yeah. Wow, man, you went straight for it. It's like Oprah. You know, it's just like hitting it, dude. So, yeah, and we've known each other a while. So in 2015, I was diagnosed with cancer.

And I engaged in a very public and very visual journey through chemotherapy and radiation therapy that I brought my audience along for. And it's a real trying time, but the business grew during that time by the grace and the power and the majesty of the Lord who watches over me and protects me better than he protects the lilies of the field and the flowers of the air. Like I cannot take credit for that. Something supernatural happened.

Paul Povolni (10:52.645)
Yeah.

Owen Video (10:52.847)
during that time in my life and we're grateful for it. So I came out of cancer ready to like run the world and after cancer, Paul, we got people saw me.

And they were like, dude, Owen, host my show. Owen, run my channel. we were blowing up broadcasting from my garage where I had a team member. I had a hired employee that come into my garage, was built decked out. looked like a studio. We built it with our own two hands. You know, we were doing live streaming. We were building channels for these huge brands, big companies, apps that you use today, apps.

Paul Povolni (11:14.576)
Wow.

Owen Video (11:27.948)
that are no longer around today and startups and like all of this momentum and it was amazing and our company was growing. We were doing like the expedient new business speaking at conferences all over the place. And then Paul, I collapsed four years later.

Paul Povolni (11:44.17)
Hmm... Wow.

Owen Video (11:47.086)
I had been in and out of the hospital with blood clots and all sorts of side effects from the chemotherapy and radiation all culminating with the excitement of growing a business and going from chemotherapy and the stress that has on the body to like being like the world's best YouTube business influencer and speaking in Ireland and man, all of these places. Alexa stop.

Paul Povolni (12:07.745)
Yeah, yeah.

Owen Video (12:15.998)
Stage four cancer the cancer came back stronger than ever it had taken over my entire body They told me that there was nothing that I could do They told me to to go home and and to Get my affairs in order

Paul Povolni (12:28.334)
Wow.

Owen Video (12:35.102)
And then they sent me home to die. And that's when I went through a process. I went through a deep mourning process where again, God through his Holy Spirit spoke to me and said like, this, are you for real right now?

This is God said to me. He's like, you're seriously, you're here right now? Like you're crying? He's like, I made the oceans and the skies and the seas. I led the Israelites through the Red Sea miraculously in front of everybody. You're worried about a little disease? You're worried about the natural? He says, Owen, you got cancer because you lived a toxic life.

Paul Povolni (12:50.486)
Wow. Wow.

Paul Povolni (13:03.536)
Wow.

Owen Video (13:11.352)
That while your wife, who I gave you, has been trying to get you to eat healthy and lower the stress in your life and like hire a team to help you, you know? You continue to live a high stress, high grind, mountain dew, Doritos fueled life. And I made a change. I made a change in my life, I went completely holistic, completely natural.

I did not do chemotherapy. began juicing and fasting and intravenous vitamin C and I bought a hyperbaric oxygen chamber therapy and ozone therapy. In fact, you heard me turn my alarm off a second ago. It's because I got ozone water over there bubbling that I, you know, I'm ready to start drinking and start my day. And I stand before you two and a half years cancer free.

Paul Povolni (13:46.126)
Yeah, yeah.

You

Paul Povolni (13:56.271)
Wow.

Owen Video (13:57.868)
And I began to build a channel on how to live a holistic alternative natural lifestyle. And I do a little private coaching for typically wealthy CEOs and influencers on how to beat cancer naturally. Cause it is not cheap, my friend. Like you can fast your way through cancer. Yes, you can diet your way and you'll get tremendous results. But there are also more expensive therapies that I engaged in that my audience helped me pay for.

And now we help other CEOs and executives.

Paul Povolni (14:28.762)
So tell me a little bit about some of those lifestyle choices that you've made with the second round of getting the cancer diagnosis and going a different route than what you did previously.

Owen Video (14:38.882)
Yeah, is it okay? Yeah, is it okay if I grab my bubbly water here?

Paul Povolni (14:44.58)
Yeah, absolutely. Go ahead and grab it.

Owen Video (14:46.06)
Yeah, I don't wanna, I know where-

I we're live, or we're recording here, so I want to be judicious. OK, so great question. Thank you for asking, because of the pain and the hell and the torture.

of chemotherapy and radiation is something I can only equate to war. It's something I can only equate to, I can't imagine another scenario where you're walking around and there are dying bodies all around you.

Paul Povolni (15:29.552)
Hmm.

Owen Video (15:32.582)
You know, and I understand it's not war and I would never want to offend a soldier who's been in that situation. But for those of us who have never experienced battlefield war, cancer is the most hellish war that I've ever faced as an American citizen.

And it's, when you get out of it, just, you're in this place where you're like, I never want to go back there again, you know? So when cancer hit me the second time, I was already in this place of, I don't want to go back and do what I did there before. You know, but when they tell you, here's the thing is they told me I was going to die and they actually told me that there was no chemo for me.

Paul Povolni (15:57.86)
Yeah, yeah.

Owen Video (16:18.456)
They told me they would give me some. Yeah, they told me there's palliative. We can do palliative chemo, but it's not going to save your life. They were very clear about this with me. They were clear with this until the day I said, I'm not coming here anymore. So what happened in me, Paul, was a complete reversal of the person I was to the person I am today. There was a complete like unplugging or waking up and coming out of the matrix where I had to kind of learn like,

Paul Povolni (16:18.672)
That that wasn't even an option, yeah.

Paul Povolni (16:34.233)
Wow.

Owen Video (16:46.794)
I am the owner of my life. And if I live or if I die, like they're not gonna mourn me or raise my kids. You know, and so it's like, I had to kind of get to this place where it's like, I'm not gonna live.

If I follow that advice, if I surround myself with people who think I'm going to die, right? Go back to the soldier analogy. You're looking around this chemotherapy room and you're going to these hospitals. Nobody in there looks healthy. Nobody in there is getting better. Nobody in there is saying, man, chemotherapy made me feel so much better.

Paul Povolni (17:13.935)
Yeah.

Paul Povolni (17:26.212)
Yeah.

Owen Video (17:26.334)
Nobody in there is like running and just like, I'm doing chemo and I just got all my energy back. It's the complete opposite. A lot of us like, I had some symptoms, I had some side effects when I went in there. Things that were bothering me, but I could still handle my life. I thought I had a bacterial infection or something like that. I need some antibiotics, right? Turns out no, stage four cancer. But my point is this, my point is,

Paul Povolni (17:34.439)
Right.

Paul Povolni (17:48.814)
Yeah. Yeah.

Owen Video (17:56.152)
People get unhealthier when they start doing chemo and radiation. Nobody gets this revival of energy and my skin looks great. It's very much the opposite. And so the narrative is something we need to challenge. Is it better to do that?

Paul Povolni (18:14.456)
Yeah. Yeah.

Owen Video (18:16.046)
Or is it better to do what I did, which was completely natural. And I was not a person that trusted in that. I was not. I trusted in their medicine. But then they told me that we have no more medicine for you. So I got hopeless, right? So there was a bottoming out that had to happen. I, you know, as you know, as picked up, a man of really mustered little faith, but.

Paul Povolni (18:35.395)
Yeah.

Owen Video (18:42.946)
You know, when for an unchurched person to hear me talk like, yeah, I go to church. Like I love the Lord Jesus and I had to take it to God and I had to be like, Lord, what are you doing here? Like, I didn't know this was part of your plan. Right.

Paul Povolni (18:43.055)
You

Paul Povolni (18:59.128)
Well, it's almost like the story of the woman with the issue of blood, right? She had spent all her time with the doctors and they said, you know, we can't do anything. We're kind of hit our max of trying to help you. And her only option at that point was to pursue Jesus, pursue an alternative solution. Yeah.

Owen Video (19:15.022)
touch the robe, you know? And God even gave that to me in a vision where I was crying. The doctors had called me, I try not to do this in the interviews anymore, I'm so far past it now, but the memories are ripe and alive in you. The doctors called me and told me, this was after the third,

MRI side let's we hey every time they did another they every time they scanned me Paul they found something else and It just went deeper and deeper into my body to the tumor behind my heart that would one day push against my heart and either

We dot, dot, dot. You see the end of the story from there. So they told me that. They told me like,

Paul Povolni (20:05.871)
Right. Right.

Owen Video (20:10.658)
We finished the MRI, we found a tumor that's bigger than the other tumors. It's right behind your heart. And there's just no scenario where people outlive this, right? And so I'm crying. That was the last night I ever had alcohol. I was drinking wine when that happened and I never had alcohol again since then. But I began to cry, of prostrate myself on the floor. And I had a vision of the foot of Jesus in front of me.

with his dirty robe hanging off of it. And he said, know, what he said to me was not touch the robe, was do you trust me? And it was the reference. He was like, do you trust me? I'm gonna get you through this. And I remember physically Paul reaching out, I'm knowing it was a vision, you know, kind of it was in my mind, but like reaching out to just show that faith and trust. It's like, yes, Lord, I trust you, but I am afraid. I am afraid. Here I am this influencer, this business influencer living a very public life. I already did.

Paul Povolni (20:47.141)
Yeah.

Paul Povolni (21:02.735)
Yeah.

Owen Video (21:09.422)
I did, you know, like to do it again, I got to do it again. That's when he showed me a more excellent way, Paul. So, so that's when I, after that night, I went to Amazon and I went to Amazon and I found a book called How to Starve Cancer.

Paul Povolni (21:15.066)
Yeah.

Paul Povolni (21:19.236)
Yeah, yeah.

Owen Video (21:32.556)
That book changed my life, introduced me to the metabolic approach to cancer. In any case, when you've heard of someone beating cancer all naturally, what has happened is a metabolic reversal, okay? In every case, like that's what, I know a guy ate grass. Well, radical diet change. That's like.

Paul Povolni (21:48.131)
Yeah, yeah.

Owen Video (21:54.658)
point two of the metabolic principles, right? Point one is, geez, what is it? There's a book called Radical Remission, and it covers the nine different metabolic factors of any all-natural cancer reversal, and it's becoming a science. We're seeing the rise of Dr. Stenn, Dr. Berg.

the rise of RFK, right? Like, and this is not, this is not political. It's I fact, in fact, I, I, I feel like RFK, has this great unifying factor, unless you're like hook, line and sinker for the medical institution, the billion dollar pharmaceutical thing. Right. And they'll couch it as, we care for the poor and all this stuff. It's like, there's a, there's, there's a war for our dollars.

Paul Povolni (22:30.329)
Right.

Right.

Paul Povolni (22:39.248)
Right, right.

Owen Video (22:40.13)
You know, all that to say the natural way is like nine core principles and you don't have to do all nine, you know, but it's kind of matching the type of cancer you have. So I did to answer your question at long last.

Paul Povolni (22:48.41)
Yeah.

Paul Povolni (22:55.588)
Ha ha.

Owen Video (22:55.966)
I immediately began a plant-based diet, no meat, zero meat. I don't care who you are, meat is not good for the first 90 days, six months of anti-cancer diagnosis. So I went plant-based. went keto, right? So keto meant plant-based, but plant-based keto, right? So no sugar, no carbs. Yeah.

Paul Povolni (23:16.089)
Wow, okay.

Owen Video (23:19.36)
and I'm doing less than a thousand calories a day. So if you're a cancer patient, you're either gonna lose weight from chemo or you're lose weight from fasting. Either way, losing weight is the doorway to beating cancer.

Paul Povolni (23:29.36)
Yeah.

Paul Povolni (23:35.301)
Yeah.

Owen Video (23:35.918)
Cancer is a metabolic disease, it's metabolism, right? So those are the big things I did. And then I engaged in hyperbaric oxygen chamber. I engaged in intravenous vitamin C and even cryotherapy, right? And like freezing, going freezing for three minutes, right? Cold plunging.

measuring blood sugar all all sorts of ancillary therapies, but nothing performed better than the fasting and the diet change and then I would say the there there was a Trauma piece to it there there was a mental health piece to it that I'm very comfortable talking about but most people aren't comfortable hearing right? It's like

There's a thing called the ACE quiz, right? Adverse Childhood Experience Quiz, it's 10 questions. And out of 10, if you answer six correctly, the idea is you're 60 % more likely than the average American to get cancer. Seven yeses, eight yeses. If you had a physically abusive parent, you're automatically six, right?

When I learned about that and the trauma roots, what a Christian might call spiritual roots of cancer and all disease, mind blowing revolutionary changed things for me. In the secular world, it's like Joe Dispenza or Bruce Lipton, right? These guys are not guys I follow spiritually, but

scientifically, vibrationally, these dudes are right on. So I saw a therapist, I saw a faith-based therapist who walked me through a process of forgiving people who had wronged me and letting go of past trauma. Six months later, I was cancer-free. Yeah.

Paul Povolni (25:25.103)
Yeah, yeah.

Paul Povolni (25:33.274)
Yeah.

Paul Povolni (25:37.772)
Wow, wow, such a fascinating story. Well, and the reason I wanted to dive a little deeper into it is both my wife and I have had different cancer issues. I've had a blood cancer diagnosed for the last couple of years, but it's not an aggressive one. It's polycythemia vera. And then my wife had breast cancer. And so we've been on this journey to health as well. She did the radiation. She wish she hadn't done it after she started

Owen Video (25:48.142)
Wow.

Owen Video (26:06.094)
Yeah, same with me. Radiation was biggest mistake. am a mistake. It's not a term I like to use, but it's like, looking back, it did nothing for me. Cancer came back anyway, radiation has had the most devastating and long-lasting side effects.

Paul Povolni (26:21.538)
Yeah. So we've been on this plant-based lifestyle. You know, I've always wrestled with my weight and everything else. I've tried keto, I've tried carnivore. I've tried all of that for, for health reasons. Felt good because most of the time it was because I stopped eating processed foods, you know, for all of these different solutions. But once we started more of a plant-based, know, eliminating, you know, white stuff, white flour, white sugar, you know, anything, you know, dairy milk and all of that stuff.

Owen Video (26:25.283)
Yeah.

Owen Video (26:32.589)
Yeah.

Owen Video (26:37.494)
Yeah, hey, that's great. Yeah.

Owen Video (26:46.69)
Yes, so good.

Paul Povolni (26:50.85)
live in plant-based, know, I've from my peak of where I was to where I am now, I've lost 50 pounds and I'm feeling great, you know. And so my last blood work that I had done, you know, was very positive. My wife hasn't gone back to see a doctor about, you know, her thing, because she was, you know, cancer-free, you know, after the initial radiation and surgery. But the value of the plant-based lifestyle, it's great to hear you talk about that because, you know, I'm

Owen Video (26:57.89)
That's great! Yeah!

Owen Video (27:13.1)
Yes. Yeah. Yeah.

Paul Povolni (27:20.56)
I'm a meat lover. I love a good steak. I love meat. I'm European. I'm Australian. just love it. So making that switch for me was a tough switch. But then when I see the health benefits that I've had, when I see the results of changing the way I eat and changing what I consume, it's really made a huge difference for us.

Owen Video (27:22.093)
Yeah.

Owen Video (27:28.526)
Yeah.

Paul Povolni (27:45.144)
So, you know, with your plant-based lifestyle, is that something that you went in intense at first and leveled off? Is it something you've maintained consistently? Like, what was that process like?

Owen Video (27:52.749)
Yeah.

Yeah, no, it's a tapering off. I believe in balance. I believe that man should not live on bread alone. And while I believe it's an allegory for the need of spiritual sort of guidance in a person's life, I think it also refers to like, we're not just, there's multiple things that we need. We need a diversity of gut flora and gut. So I believe in a diverse diet, but we become ill.

from the standard American diet. And so what we need to do are resets. For some people, a carnivore reset is a good idea. But a carnivore for life sort of thing, I feel like gets religious, although there's no harm in it. Like if you're a carnivore for life and you love it, great.

It's not right for everybody. It's that's what it gets me is like the carnivores who are like everyone should do this. And it's like, it's, it really is not, it's not that way. And then we're, can talk about beef quality and what's in the beef and these things like this. So

Paul Povolni (28:57.69)
Right.

Owen Video (29:01.874)
with the plant based diet and any other diet, I believe in a metabolic flexing of moving in and out. And this is a term my, my good friend Ben Azadi, coined is the metabolic flex, right? So like, you know, going from plant based for a time, 90 days, right. And then flexing back into, maybe some meat, some fish, for not a long period of time, like maybe, but maybe it's a weekend.

Paul Povolni (29:28.655)
Yeah.

Owen Video (29:31.88)
celebratory meal. Maybe it's like, you you do this 90 day flex into plant-based and then you enjoy a weekend off of flexing. So you're not cheating, but you're opening up your diet into other nutritious foods, not junk. Cheating is junk food, right? It's just like jumping into apple pie. It's like, that's not the purpose here. But by all means, dude, have a piece of apple pie. Like if you did 90 days plant-based, you know.

Paul Povolni (29:48.378)
Right.

Right, right.

Ha ha.

Owen Video (30:01.548)
going through cancer, was terrified of sugar and I never ate sugar, not even fruit, man, until I flexed into a juicing diet, right? So when I first went plant-based, it was more of fasting because I didn't know what to eat and my wife would literally put lettuce on my plate for dinner, like a TV show, you know? We didn't know how to eat plant-based.

Paul Povolni (30:22.896)
Yeah, yeah.

Owen Video (30:30.9)
So that was a learning process. during the learning process, I really, it was just kind of like lettuce and fasting, avocados, right? Then we learned how to put together meals like chia seed pudding. We learned how to do things like salads and prep and food prep and, and then plant based food became to be abundant. You know, it was like artichokes for dinner and, like red, I would develop these vegetable based meals that I loved. And, and it wasn't about

Paul Povolni (30:38.448)
Yeah.

Owen Video (31:00.784)
diversity, man, like I would eat spinach and mushrooms for like a month because I loved it. I loved it, man. And it was like, why switch it up? I think when you look to have a three course meal, every meal or even three meals a day, you're setting yourself up for failure because you're saying I need to eat according to the timeline that Kellogg's invented in the 1920s as opposed to

Paul Povolni (31:06.786)
Yeah. Yeah.

Paul Povolni (31:19.109)
Yeah.

Owen Video (31:29.314)
Where I'm at now is I listen to my body, dude. I still fast until about two o'clock. But not because I'm on a plan, but because my body thrives when I do that. You know what I mean? If I don't eat by around two or three, you know, I start to go a little nuts, you know, like I do. I get to get a little hype. So it's like I know some people, they can't make it 16 hours. You have a different metabolism. you know, it's about you flex in and out. go.

Paul Povolni (31:34.096)
Hmm.

Paul Povolni (31:48.068)
Ha

Owen Video (31:58.126)
I'm gonna fast, I'm gonna eat some vegetables, I'm gonna see what my body responds to, what my blood tests respond to. And look, I was doing keto plant-based aggressively, about a thousand calories a day, tracking every meal with very regimented, tracked and documented fasting.

Paul Povolni (32:03.514)
Yeah.

Owen Video (32:21.91)
Like bursts fasting campaigns. Okay. For a year, I shrunk my tumors significantly decrease metabolic activity in my body. Substantially doctors go, I can't even tell if these are tumors, but she could see something. And that's what I couldn't beat with the keto vegan diet with all my tracking.

Paul Povolni (32:38.448)
Wow.

Owen Video (32:49.452)
And with all my regimented, you know, everything I learned from business and marketing and YouTube analytics, you know, it's like, okay, we just got tests. What did the test say? What are the things I can impact? What do I think that means? You know, that's when I switched to juicing. I reintroduced sugar by way of vegetables and fruit only. And,

Paul Povolni (33:15.024)
Yeah.

Owen Video (33:19.712)
and began the trauma therapy and six months later I'm cancer free. So that flex got me across the finish line. So I believe in that. I believe you have to kind of like move in and move out and on a cancer journey what you do is you just do what you think is right first and you talk to other people. There are, get this, enough people going through cancer now to talk to others.

Paul Povolni (33:25.092)
Wow. Wow.

Paul Povolni (33:29.988)
Yeah.

Owen Video (33:46.382)
And there's actually enough survivors now to talk to other people. So cancer isn't as lonely as we have to feel it is, but the doctors will try to make you feel like you have a unique rare cancer. Guys, this word rare, so you feel like only your doctor can help you. It's just not true. Like I did things people with blood cancers did because I didn't know.

Paul Povolni (33:59.652)
Yeah, yeah, yeah.

Paul Povolni (34:12.686)
Yeah. Yeah.

Owen Video (34:15.19)
And it worked for me. And that's where you get radical remission, the nine factors of metabolic health. You do those things in some balance, and you'll find your way to health. Or you'll live 20, 30 years longer happily, as opposed to living the last three years of your life stuck to a machine paying hospital bills that's leading you to the great hereafter. It's a different way of living your life.

Paul Povolni (34:27.856)
Yeah.

Paul Povolni (34:39.704)
Yeah. Well, and you know, with, with the stuff that you've gone through, know, from the initial first diagnosis, you said you still, you know, you're documenting your journey, your business grew. you know, you kind of fought through the after effects of the radiation and the chemo and everything else. when the second diagnosis came, you know, and you went plant-based, you went healthy, you started, you know, your business still grew, right. And, but.

Owen Video (35:04.364)
Yeah, yeah, yeah, we've never experienced a year.

Paul Povolni (35:06.083)
but it was a different, different way and different, different strength that you went into it with.

Owen Video (35:10.784)
Yeah, 100 percent. Facing my own death. I mean, we planned my funeral, dude. Like, I make it sound like you tell the story and it's like, so they told me to go home and I was like, no, I'm going to trust in Jesus. It was not that it was. And then even after the Lord said to trust me, you know, now you're on this faith based journey and everyone thinks you're wacko. Everyone thinks you're wacko.

Paul Povolni (35:33.465)
Yeah.

Owen Video (35:39.628)
And you just got to hold to it, man. You just got to be like, I'm sorry. I'm so you know, the type of person you were has to grow up and nobody wants that. Right. I wanted to be Peter Pan, man. I wanted to just have fun on video and you know, for every, be a dad and stuff, but like, you know,

Paul Povolni (35:41.508)
Yeah.

Owen Video (36:02.944)
All of a sudden, my priorities changed. It's like I wanted to live a life abundant. And so there was a flip in who mattered. And it used to be the views mattered. And they still do. Don't get me wrong. I get what, 3 million views a month on my Instagram channel, my cancer Instagram channel. And then I have client channels that are doing tens of thousands. We get views. But.

Paul Povolni (36:14.212)
Hmm, right.

Owen Video (36:28.014)
But there's also this like, where do you live your life at though? Like my life is these kids, these kids who keep coming into my office and writing things on my whiteboard. Like, can I have, you know, blueberries today, you know, and like, and I got my son here too. I'm sure Ben you can write on the board your needs too and I'll get to you. That's my priority, Paul. Like, am I sacrificing what these kids will remember about their time with dad, which is limited. That's the thing is cancer.

Paul Povolni (36:39.728)
Yeah.

Paul Povolni (36:47.045)
Yeah.

Owen Video (36:57.968)
you're you learn you're limited you are going to leave this earth someday and then what what will your trophies be right that some random people across the US and Canada really you know a mega viral once or twice and I was so funny once or twice right or like these kids that like I spent 18 years with and don't they don't even know me because I was trying to please these internet people

Paul Povolni (37:03.289)
Right.

Paul Povolni (37:06.799)
Right.

Paul Povolni (37:13.722)
Hit the like button.

Paul Povolni (37:26.906)
Yeah.

Owen Video (37:27.758)
Similarly, your clients like I spend a ton of time with my clients, man. Like I want to.

I want to be Jerry Maguire to my clients. want to, I want to grow deep with them. I want my clients to come to me with their marriage problems. You know, I want their, I want their clients to come to me with like their, their health. In fact, one of our mutual friends just contacted me and was like, Hey, my, my business partner is cancer. Will you talk to him? That would, happened during this podcast, you know? And it's like, I want to be there for that. So I'm also thinking about the kind of, business that, that I want to run.

Paul Povolni (37:54.639)
Wow.

Owen Video (38:03.543)
Where do I really make my money Paul really is it really in going to blank conference? and speaking for free or Or do I really make my money like here and and developing great relationships with great clients that I can grow with multi-year clients

Paul Povolni (38:07.301)
Yeah.

Paul Povolni (38:11.311)
Yeah.

Owen Video (38:26.414)
So it, yeah, changed my perspective. And yes, as of this, as of this recording, we've never had a year of non-growth. Some years, man, it was 30 bucks we grew by, you know, it was like 30, you know what I'm saying? It's like, we just never a year of non-growth. Profit margin grows every year. So good, healthy business indicators. But what's, what's happening this year is, interesting.

Paul Povolni (38:41.673)
Yeah.

Paul Povolni (38:51.375)
Yeah.

Owen Video (38:56.31)
because I'm working less than ever. I have hired another YouTube expert to step in and do the consulting and coaching role. She knows, loves and breathe YouTube and her and I, she, you she said to me, she goes, and it's so refreshing to talk to someone who, who says they know what they're doing, but actually knows what they're doing. And I was like, Cassie, it's so nice to talk to someone who knows that I know what I'm doing.

Paul Povolni (39:16.356)
Yeah.

Paul Povolni (39:22.576)
Right, right.

Owen Video (39:23.106)
You know what I mean? Because I talk to lawyers. Lawyers don't know what's going on on YouTube. All they know is, I go viral or did I make a million? And it's just like, yeah. So anyway, all that to say, this year our profit margin is lower substantially. Because we've hired, I've never worked less and revenue is still growing. So.

Paul Povolni (39:31.471)
Yeah, yeah.

Owen Video (39:47.5)
The business, journey in business changes. My desires and even who I am has changed a little bit. Like, and I used to be funny, Paul. I used to be a funny guy. I told you guys in beginning, I sketch comedy is still my, like my first love and I love the laugh. But, but cancer did kind of, you know, it kind of like kicked my sense of humor in the gut a little bit. And I got a little bit more serious and rugged.

Paul Povolni (39:51.417)
Yeah.

Paul Povolni (39:57.859)
Used to be funny.

Paul Povolni (40:13.37)
Yeah.

Owen Video (40:14.434)
But I'm excited at what's ahead and I'm excited about the next 45 years, Like facing your mortality and then defeating it. And it's just like, bro, I feel like Ebenezer Scrooge. I'm like a Christmas goose. Like go buy the toy. You know what I mean? Like that's how I feel in this season of my life.

Paul Povolni (40:25.776)
Yeah, yeah.

Yeah, facing mortality, you know, when either we see it or we experience it ourselves is really a big awakening moment, you know, because I think, I think within us, you know, God's place this, you know, this sense of eternity. And when we hit the temporary, it's kind of eye opening, you know, when the temporary of somebody passing close to us or our own diagnosis or a traumatic incident or whatever.

Owen Video (40:52.226)
He is.

Owen Video (40:55.66)
Yeah. Yes. Yes.

Paul Povolni (41:00.11)
And we suddenly face the fact that we are not immortal. You know, we, this isn't forever. It does really reset our priorities. And it sounds like both business and personally, you you, you went from the, the just, just about the likes or just about, you know, money or whatever to more about impact, you know, yeah.

Owen Video (41:04.568)
Yeah.

Owen Video (41:21.676)
big time. I actually feel the word impact isn't a big enough word, you know, and legacy is not quite it too, cause I don't care if they remember me, but I want to have been someone that made the world legitimately better for people that I love and care about.

in ways that I love and care about. We're not raising protest kids. We're raising kids that are, we're not raising victims here in our home. With our kids, man, we're disciplined, we're homeschoolers. And again, that came from cancer. The distrust for the medical revealed this whole hierarchical system that we're like, my gosh.

Paul Povolni (41:55.183)
Yeah.

Paul Povolni (42:14.576)
Yeah.

Owen Video (42:15.534)
We immediately switched charters and private schools. And we found that those were just as infected. so it's like, my wife stepped out of the business to homeschool. And it's been amazing.

Paul Povolni (42:31.918)
Yeah, yeah.

Owen Video (42:32.748)
We're close as a family. fact, my son, I'll tell it, Ben, I need to see your chores. So go ahead and take a picture of your chore and bring it back to me. They're all in here asking me, can I leave? Can I my phone for the day? And it's like, nobody has offered proof that their chores are done. That's what I want to see. You know what I mean? And they're learning that dad's not in a hurry for summertime. I told the kids yesterday, I said, hey, know, like our whole life should be summertime.

Paul Povolni (42:45.584)
Yeah

Paul Povolni (42:49.614)
Yeah. Yeah.

Paul Povolni (42:55.264)
Hahaha.

Owen Video (43:00.268)
You know, my kids kept talking about the weekend and I said, no, no, no guys, we need to live a life where every day is the weekend. so they know, cause they're like, yeah, but the kids they're going to the pool and dadadada. And it's just like, you know, seven ways to solve any problems son, like let's get it done. You know? So, so look, like it's not important to, to, when I say protest culture, look, I'm, what I'm saying is like,

Paul Povolni (43:16.536)
Hahaha

Owen Video (43:25.856)
It's not important to me like what gets likes and clicks and views, unless those things are aligned with my values. I'm not gonna take clients I don't like or that treat me bad. You know what I'm saying? Like we had a client dude and they were, bro, they were believers. But dealing with them was extremely difficult and...

Paul Povolni (43:34.478)
Yeah. Yeah.

Paul Povolni (43:39.034)
Yeah.

Owen Video (43:52.298)
we had to let them go as clients. And we kind of like ramped up to this. It's just like, hey guys, it's not how we do business. Hey guys, we understand that in your circle, you're the head honcho, but you can't talk to us that way. can't talk to our team members that way. And then...

Paul Povolni (44:10.69)
Yeah. So how else has your business changed? in, you, talked about your family change. You talk about your family, your health change, your, your, your diet change, lifestyle change, everything. So how has your business changed? Cause I do want to spend some time talking about, know, what you're doing now and how you're helping people. Has it evolved from pre-cancer one to post-cancer one to pre-cancer two to post-cancer two?

Owen Video (44:18.306)
Yeah. Yeah.

Owen Video (44:38.625)
In terms of the business.

Paul Povolni (44:40.324)
Yeah, and what you're doing now to help people and make an impact because your whole life perspective changed. So what are you doing now?

Owen Video (44:42.516)
It really, it really, yeah, it really has, know, cancer, cancer has been the, like the very real and physical sort of like bumper that has forced me to elevate in my life. And, and, and we can see direct.

yeah, direct responses to, a cancer. One of my favorite lines is from the hunger games and it's moves and counter moves. And, and I feel like that has really helped me in my life is like cancer wasn't like devastating, right? It was a move. What's my counter move? Right. So yeah, the first time we, it's interesting. We got into consulting the first time I did cancer.

Paul Povolni (45:14.596)
Yeah.

Owen Video (45:27.002)
I had a done for you business and I was doing all the work. I was filming and editing and doing all running ragged cancer.

Paul Povolni (45:35.28)
Yeah

Owen Video (45:37.922)
During chemo, I couldn't do that. So I moved to consulting and I was actually consulting people while I was in chemotherapy. It was wild, bro. Wild. People are like, are you coaching me while you're in chemo? And I was like, yeah, can't nothing stop us. And I needed it because I needed to have purpose. I needed to not sit there and look at all these other people who were miserable and moaning.

Paul Povolni (45:54.477)
Well...

Paul Povolni (46:02.999)
And distraction, purpose and distraction probably, yeah.

Owen Video (46:05.772)
I even asked the hospital if I could have like my own room and they were happy to do it because they were almost like, and your happiness is kind of disturbing the other people. Kind of, that's kind of what happened. So that was the first evolution. And then I got into consulting, which grew us to, you know, an $800,000 company, but I've now burnt out coaching every client.

Paul Povolni (46:14.862)
You

Owen Video (46:30.324)
no other YouTube experts on the team but me. We had editing experts and we had like reels experts and we had social media experts, but no other YouTube experts. So then cancer again. And then that switched us back into now we're going to run an agency. And there were two parts to that because I got better right around the same time AI, right? I got my cancer free test results about six months after I had already built in AI.

scan reader, which today is replaced by chat GPT, right? Like you don't need my scan reader anymore.

Paul Povolni (47:05.071)
Yeah.

Owen Video (47:08.354)
You just upload your PDF scans to ChatGPT and ask it to read it for you. And then ask it to read it for you in sixth grade language. In fact, I got a testimonial just two days ago from somebody in my cancer support group who goes, I have a premium membership to ChatGPT because of your video on how to beat cancer with cancer scan stuff. So AI was just coming out right around the same time I got my cancer free test.

And we knew that people didn't weren't going to want coaching that they could get from a GPT or a faceless YouTube channel.

So what could we do that they could not get from AI? it's like, we'll build. So we moved to a done for you company. now, and here's the thing, most of our clients anyway, like our unsuccessful clients were like, it's just, you can coach me Owen, but I just need someone to do it for me. So that's what we stepped into. We converted Paul, like 40 % of our clients.

Paul Povolni (47:58.149)
Yeah.

Paul Povolni (48:07.662)
Yeah, yeah.

Owen Video (48:12.942)
into done for you. The others just couldn't afford it or they just timed out, you know, and we started doing done for you. And again, company exploded. Wow. What now we use AI. We even build AI channels for a couple of our clients, but you don't have to write like AI is not going to replace the talking head.

Paul Povolni (48:17.006)
Yeah.

Owen Video (48:33.534)
Soon. Even though we're going to see AI videos, AI avatars, right? But an AI avatar talking head video is still a talking head video. right? And people are going to want to know, people are going to advertise, just like The Matrix, man. Remember, he was like that one guy born live and free right here in the real world. You're going to be able to say, this is Paul broadcasting free and in the flesh.

Paul Povolni (48:58.884)
Yeah.

Owen Video (48:59.438)
And people will like that, right? Now, I'm not a Luddite. Yes, I'm not a Luddite, okay? I'm not this, I'm a very tech forward person, but I'm kind of like Elon. It's like the best way forward is gonna be an integration where we're dancing with technology. And some people will thrive on AI alone. Some people will thrive, but...

Paul Povolni (49:01.805)
Yeah.

Paul Povolni (49:19.854)
Yeah, yeah.

Owen Video (49:26.072)
people as AI thrives, more humanity, more connections gonna thrive. And we wanna walk that ground with our clients to make sure that we're using technology to grow the human side, to grow the business side.

Paul Povolni (49:36.866)
Right. And so when it comes to even doing video and what you're doing for your clients, what seems to be, from your perspective, working best? You you've said you've had multiple viral videos, you've had a lot of success in likes and exposure. What do you feel is really working well for video right now that somebody that is considering it or failing at it or kind of teetering on that point, should I jump into it?

Owen Video (50:03.372)
Yeah, it's really good. You know, what's working now is what has always worked in marketing since the beginning of marketing. YouTube has not changed much in 15 years and I challenge you to find anyone who's been uploading longer than me. I mean, Darrell Eves, who's like my brother who taught me this game, you know, like you're not going to find someone who's been uploading that long that I don't know and doesn't know me, right?

Paul Povolni (50:25.146)
Yeah.

Paul Povolni (50:31.119)
Yeah.

Owen Video (50:32.64)
So the principles are there. And number one, it's this is have a clear value statement. You might call it a channel name, a mission, but like there's something your channel does. Right? Matt Wolf is, is, is like, I, I bring AI technology or, you know, new AI technologies to the world. Right.

What is it that you do on that channel? And then you create videos in groups that we call silos. And silos is like an ecosystem of videos, right? So you're going to pick a topic and make a bunch of videos on that topic that would stimulate binge watching.

Right? So easiest example is, I mean, how to build a website. Right? In that video, how to build a website, it's like multiple videos on how to build a website. So they come into video and they're like, hey, how to build a website, da, da, da, da. But you're also going to need to know how to do blah, blah, blah, which I cover in my next video. So watch that video now. So you need to make videos in groups called silos. And this is that we have been teaching this for 15 years.

Paul Povolni (51:43.536)
Yeah.

Owen Video (51:46.582)
And then the last part of it is you've got to create. So you might have like two or three silos that you're creating in right now. Like I wanna rank for this keyword. I wanna be known for this industry and then I wanna do this trending topic or whatever. You're gonna do that and you're gonna do that consistently for a year. Where creators or where business owners will struggle is they will not have the wherewithal.

to plan topics, sit down and film those topics, and then manage that video file all the way to publication. It'll drop the ball somewhere. And what you're missing is like a VA who can expedite all of that. And you're not going to find that person either because nobody knows how YouTube works. So that's the role that we fill is like we write the topics for you.

Paul Povolni (52:24.463)
Right.

Right.

Paul Povolni (52:37.669)
Yeah.

Owen Video (52:41.58)
And then we film with our clients once a week with you so that you're sure. So we'll film two, three, four videos with you. Then we keep the file and navigate it all the way to publication. Right.

So that's what helps with the consistency part of it, right? So you have a clear value statement for what you're doing, right? We're a lawyer channel and we help people get green cards, right? And then we make videos on those topics. Here's how you get a green card if you're in India. Here's how you get a green card if you're in Spain. Here's how you get a green card if you're in Mexico, right?

Paul Povolni (53:18.489)
Yeah.

Owen Video (53:19.82)
And then you have to create those videos on a regular basis. Yeah, you know, that's, that's it. And where most people fail is they have these ideas, they're concreting them and like putting them into a machine that just cranks out a video every single week. Like that's where you'll struggle. No AI will help you with that. Like you just need to work with an assembly line that can move things forward. And that's, that's what we do. We use a lot of AI to get our clients there quickly.

Paul Povolni (53:26.959)
Right.

Paul Povolni (53:44.44)
Yeah. Yeah. I've always said that ideas are everything and nothing without good execution. And so, you know, you can have all kinds of ideas, but you've got to be able to execute on that. And it sounds like that's what you guys specialize in. it's getting that idea from just in somebody's head beyond that. Cause they, kind of die between that space between idea and execution and, and yeah.

Owen Video (54:04.974)
Yeah, yeah, we stockpile, man. Like we all have these e-books we've written. We all have these great images. But I always think about the mail, bro, because say what you will about the mail. The mail makes more money than you do. know, like anyone I've noticed ever complains about the mail. The mail, the post office does more revenue than you do. Right. And that's important. know, taxes and they're obsolete. And I might agree with a lot of that. OK, but.

Paul Povolni (54:10.159)
Yeah.

Owen Video (54:34.06)
The mail puts it in someone's hands. And we have to think about digital marketing as like, where is the digital hand? Right? Here's my product. How does it get into the digital hand of someone? And there's free pathways to do that, right? Like how do I get my content looked at on their screen? Right? That's what we call impressions. So how many mailboxes did I get into? Right?

Paul Povolni (55:03.428)
Wow, yeah.

Owen Video (55:04.022)
And then, you so I've always thought about the mail and physical business as a model for the internet, because even though it's different, there's this clear like, yeah, but it works kind of thing. So getting our products into their hands and into their consumption, that's something I've always been really focused on. And I think I've done well to my own detriment. I think that I could have probably gone all in on like marketing podcast entertainment type stuff. And I think I would still have a thriving

YouTube channel and lots of brand deals, but I don't think I would have the life and the lifestyle that I have now. I chose business and I'm glad I did because I'm in this place where I'm starting to go behind the scenes and kind of pull the strings and I'm really enjoying that role. I'm really enjoying like the CEO role and being able to do podcast interviews while while Cassie is doing what she loves managing the clients that I used to serve. So it's been this really radical shift from

Paul Povolni (55:48.708)
Yeah.

Paul Povolni (56:00.674)
Yeah. Yeah.

Owen Video (56:03.812)
like only I can do it to actually being a CEO, kind of.

Paul Povolni (56:06.211)
Right.

Paul Povolni (56:10.894)
Yeah, man, this has been an amazing conversation. know you have back to back stuff happening for you today, so I want to honor your time. What's the best way for somebody to get a hold of you?

Owen Video (56:19.714)
Go to YouTube at Owen Video. Find me. Go to my website. Best way to find me, owenvideo.com. That'll redirect to our company website. Learn about us. Follow us. Check us out. Maybe we're a good fit for doing business. Maybe we're a good fit to be friends. I don't know. But I enjoy the conversation, Paul. And I appreciate you taking it into something a little bit deeper than just YouTube today. was a good time chatting.

Paul Povolni (56:43.438)
Yeah, absolutely loved, loved the conversation. Can't believe how quickly it went by and we're definitely like to do, as you mentioned, the followup. We'd love to do a followup and just dive in straight into video stuff. But I loved, loved the conversation. Appreciate you coming on Owen and grateful for you and your story are very inspiring and what you do for others as well and inspiring them and coaching them and helping them on their health journey is amazing. Then of course, all the amazing video stuff that you do.

Proud of you and look forward to catching up again sometime soon. Have a good one,

Owen Video (57:16.6)
Thank you, bro, appreciate you.

Paul Povolni (57:20.12)
All right, and we're done. Thank you. That was awesome.

Owen Video (57:21.72)
Cool. Yeah, appreciate you.