Jeffery Ross / The Laptop Lifestyle Dad. Affiliate Marketer. Social Selling

From surviving a near-fatal horse accident to building million-dollar businesses, Jeff Ross shares his raw journey of transformation. 

Discover how this former laborer with no degree reinvented himself as the "Laptop Lifestyle Dad" after doctors said he'd never work again. 

Learn his proven framework for creating freedom through attraction marketing, social selling, and AI mastery that's helping others escape the 9-5 grind.

Key Takeaways:

• The million-dollar e-commerce lesson that taught Jeff the importance of systems over hustle
• How to shift from transaction-focused to purpose-driven marketing for sustainable success
• The 8-step customer value journey that transforms strangers into loyal brand advocates
• Why building a personal brand around service creates greater impact and income
• How to leverage AI tools to amplify your marketing without losing authenticity

---

Guest Bio:

Jeffrey Ross is the Laptop Lifestyle Dad and the Australian & New Zealand Ambassador for The Los Angeles Tribune. As an entrepreneur, speaker, and coach, he helps leaders master AI, social selling, and attraction marketing to achieve impact, freedom, and legacy. With a journey marked by overcoming personal tragedy and building multimillion-dollar businesses, Jeff has dedicated his life to empowering others to build their own Laptop Lifestyle.

Link: https://linktr.ee/laptoplifestyledad

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Transcript

Paul Povolni (06:58.844)
Hey, welcome to the Head Smack podcast. name is Paul Povolni and I am excited to have another conversation with the misfit here today. I have Jeff Ross, the laptop lifestyle dad and Australian and New Zealand ambassador for the Los Angeles Tribune, entrepreneur, speaker and coach, helping leaders master AI, social selling and attraction marketing to create impact, freedom and legacy. How you doing, Jeff?

Jeff Ross (07:25.352)
I'm fantastic, mate. Thank you very much for this opportunity to get on your podcast.

Paul Povolni (07:30.292)
No worries, man. Sorry about messing up your bio read there, but we recovered and we are ready to go today. So you are coming all the way from Tasmania and appreciate you doing this.

Jeff Ross (07:40.414)
Yeah, where the Tassie dem... Where's that? Where the Tassie devil lives, right? Yes.

Paul Povolni (07:46.096)
Yeah, yeah, yeah. I've actually visited Tasmania and actually did see some Tasmanian devils. I was kind of disappointed that they didn't do the whole spinning around and the thing. But I was pretty impressed. So actually with one climb, the climb a leg of one of the people that were watching and scamper up their leg to get some food. But man, thank you so much for doing this. I'm looking forward to our conversation today. Looking forward to hearing more about what it means to be a laptop lifestyle dad.

And then also some of the stuff about AI and social selling and all of that good stuff. so before we get started, what I would like to do is I'd like to kind of hear a little bit about your backstory, a little bit about your origin story. I just to learn a little bit more about you and your journey to becoming a laptop lifestyle dad. And so you can start as far back as would be relevant, but tell me a little bit about the origin story of Jeff.

Jeff Ross (08:37.706)
Yeah, I can see the Superman hero logo behind you. So put one geek to another, I get it. Yeah, so 2010, pretty much where I started online. In my early 20s, I had a horse jump in my neck and lucky to be alive, lucky to be walking, talking the whole lot. But the result of that, with that hoof print tattoo on the back of my neck, was I ended up with three crushed discs in my neck and my brachial plexus in my shoulder was totally shot.

Paul Povolni (08:44.688)
Hahaha

Paul Povolni (08:56.519)
Wow.

Jeff Ross (09:07.434)
actually lost mobility on my right arm, I had to retrain it. And, you know, new dad at the time, newly married, and I left school at year nine. So I didn't have a degree or anything like that. I was just, I was a laborer. I worked on horse studs and cattle, horse studs and cattle stations. And so the doctors pretty much rode me off. And they said, right, well, there's not much we can do for you. You've got chronic pain syndrome, you've got all this, they give me a laundry list of things. And said,

sorry, we pretty much just got to put you on a disability pension for the rest of life. I said, thanks. So I had an identity crisis. you know, as a guy growing up in Australia in Western New South Wales, you know, it's sort of pretty much the mentality is cowboy up type sort of mantra. And so when I couldn't provide for my new family that I've just started and all of that, I like I hit a crisis moment.

But then I come out of that and I've gone, right, well, I had a really good mentor and friend who said, well, you've got nothing but time on your hand, what are you gonna do with it? So I went to the online marketing world. This is way back in 2010 now. And I started learning how to make money online. And I started how to build websites, I started to learn how to sell through direct sales. And I learned all about Facebook ads and funnels and email marketing and even a thing called solo ads way back when.

Paul Povolni (10:06.055)
Wow.

Paul Povolni (10:22.621)
Wow.

Jeff Ross (10:34.705)
And I saw went through

Paul Povolni (10:35.654)
So how did you learn it? Was it just trial and error? it people that you followed? Was it some sort of training that you did to learn some of that? Because that was very early on. know, people hadn't quite figured everything out yet. The iPhone had just come out, you know, 2007. So how did you learn some of that stuff?

Jeff Ross (10:40.945)
Yeah

Jeff Ross (10:51.913)
Yeah, great question. I found a coaching with one of the very sort of first online coaching programs. It was called Six Figure Mentors. It was based out of the UK. And this fellow by the name of Stuart Ross had worked out of some of this stuff and I just became a student. So I signed up. It was a direct sale selling company. So you signed up the course, you paid the X, Y, Z amount and that also then positioned you as an affiliate where you could go.

sell the course and that sort of thing and get 50 % commissions on the sales. And so I started that, that's where I cut my teeth. And in that process, they were teaching you how to build websites and funnels and all of that sort of thing. So I became the Australian pioneer leader in that space pretty quickly. I worked it all out. I just became a student and went through the whole learn, do, teach model. And I had my first taste of success in that space.

you know, so much so that I worked out Facebook ads, this community hadn't done Facebook ads yet. So I became their, you know, their teacher in that space to teach people how to do Facebook ads. And that was my first taste of actually mentoring and coaching people.

Paul Povolni (12:01.116)
What was your first successful website or funnel?

Jeff Ross (12:03.72)
Uh, was when I, was for myself, I had a blog website and I was just basically just journaling my journey. And I did, I did a hundred day blog challenge where I was just basically the life and the day of a newbie affiliate marketer. And I just shared my lessons freely. And that's the thing I got no results for a hundred days, but on a hundred and one day, can remember clear on the hundred one day, I got my first sale from it. And, um, you know, just being consistent.

Paul Povolni (12:11.622)
Yeah.

Paul Povolni (12:18.917)
Wow.

Paul Povolni (12:24.486)
Yeah. Wow. Wow. And what were you selling at that point?

Jeff Ross (12:31.604)
the coaching program, was leading people into that, the direct sales coaching program. And then, then I decided to go out on my own. And I started a, you know, one of Australia's first full stack digital marketing agencies. And so I sort of helped pioneer that space early on. And look, you know, it was okay, it was nothing to rave home about, but it was paying the bills. I started, you know, the partnership and I learned my first real reason why you don't go into partnerships with people that you don't really want to get married to.

Paul Povolni (12:33.734)
The coaching. Okay.

Jeff Ross (13:01.576)
The partnership fell over about 18 months into the journey. I kept it going and fast forward to 2017. Now we've got the whole fad of drop shipping just starting. And I came across a guy by the name of Adrian Morrison. And so Adrian Morrison had this coaching program for eComic Success Academy. And he's now one of the big names with Shopify as one of their big teachers now.

Paul Povolni (13:02.332)
Yeah.

Paul Povolni (13:15.996)
Yeah, yeah.

Jeff Ross (13:28.911)
I met Adrian right back when he first started and I became one of his first Prodigy students in that space. Followed his blueprint to the letter. I'd already had some experience around Facebook ads for what I was doing in that space. And he was all about Facebook advertising. Basically the whole motto was go find products from AliExpress, go start a Shopify website, sell those products to your consumers, then go order that product on their behalf and get a drop ship to their door.

Paul Povolni (13:29.666)
wow.

Jeff Ross (13:57.423)
And so I followed that blueprint to a letter and I had my first million dollar success off the back of that. We did $1.6 million in four months and stuff toy elephant, all things. Yeah.

Paul Povolni (13:58.107)
Right?

Paul Povolni (14:05.287)
Wow.

Wow, wow, what was the product do you remember?

Really? Wow. You did a million in just selling stuffed toy elephants. Why? Why was it so popular?

Jeff Ross (14:17.841)
Yeah, it was like a 40-cent, because of how I positioned it, you know, and it's about putting the right product in front of the right people at the right time, right? So I started a community which was called Blessed to Be a Mum. And at this time in my journey, I was, you know, in my crisis moment, I was an atheist, but in that journey, I also found God and I came to faith. So I was a new Christian in this space. And my wife and I, you know, really going all in, in that space, we started a Facebook group,

Paul Povolni (14:23.208)
Okay.

Jeff Ross (14:47.367)
called Blessed to Be a Mum. And so we just started a Facebook group, you know, grew to about 10,000 people very quickly. And because Sarah was a young mum, you know, we were young Christians. And so we built off the back of that and it was about really serving the mum's, the Christian mum's community, especially ones with young kids. And then what we started to realise through that community was a lot of these young mums were having babies and going to baby showers.

Paul Povolni (14:54.501)
Why that name?

Jeff Ross (15:16.708)
So we positioned this product as a really great baby shower product. And so I just took off in there and then I was able to use the retargeting with the tracking pixel and all of that. But as quickly as this business grew, it came down, crashing down just as hard, very fast. I learned what I was great at, but I also learned what I was very weak at and that was the backend logistics. And I was a one man show trying to do this all on my own and trying to keep up with those orders. This was all before automation.

Paul Povolni (15:17.511)
Yeah.

Paul Povolni (15:21.329)
Wow.

Paul Povolni (15:34.823)
Wiser.

Paul Povolni (15:42.973)
Wow.

Jeff Ross (15:46.276)
So I was processing all those orders at Aliexpress like one at a time. know, so thousands of orders coming in a day. couldn't, you know, created a bottleneck. Couldn't keep up with that. So I scrambled, hired five Filipinos to be able to jump in and try and help alleviate that bottleneck. It was a little bit too little too soon. And then I started having supplier issues. Like I created a perfect storm scenario for myself. Like suppliers ran out of products.

Paul Povolni (15:47.848)
Yeah.

Paul Povolni (15:51.451)
wow.

Paul Povolni (16:03.878)
Yeah.

Paul Povolni (16:11.516)
Yeah.

Jeff Ross (16:12.069)
And I did the naive thing of trying to ride it out. I kept my Facebook ads. I didn't turn off completely. I just kept them going. I tried to ride it out. But yeah, it just just imploded on itself. So the shipping times for the products went from like a week to like 12 weeks. So then, you know, everybody started calling you a of a fraudster and all of that sort of stuff. So I had to go through that whole journey. I'm not proud of the fact I actually ended up in court with that whole thing because I took payments when I probably shouldn't have.

Paul Povolni (16:29.616)
That's terrible, Right, right.

Jeff Ross (16:41.526)
And I had to take ownership of that and clean up that mess and I refunded everybody. So I walked out of that whole experience with the $1.6 million in revenue with maybe like 2 % profit out of the whole thing. So it was a university marketing degree, business degree, like what people probably would have went through in five years. I did that in four months. so...

Paul Povolni (16:42.247)
Yeah.

Paul Povolni (16:54.8)
Wow, wow, wow.

Paul Povolni (17:06.344)
So, you know, that's pretty impressive that, you know, as a one person show, you made it to over a million and, you learned a lot of lessons. Like if you were to be able to go back and talk to, to young Jeff just a few years ago and say, Hey, this is really going to take off, but here's what you need to have in place to make it work. what would you tell him?

Jeff Ross (17:30.022)
Basically that, I tell him, you know, the whole strategic roadmap to make sure that you get in preparation mode. know, says proper preparation prevents piss ball performance. And think about the big picture strategy. Don't just get caught up into the micro of now. You've got to keep, you know, play chess and think those two, three, four steps ahead.

Paul Povolni (17:41.03)
Yeah.

Paul Povolni (17:54.982)
And who would you have hired or brought in team members at what point in that process and who would you have brought on first?

Jeff Ross (17:58.394)
Yes.

Jeff Ross (18:03.024)
Great question. Look, I would have tried to work myself out of a job very quickly. And so I would have brought on that marketing person that was bigger and better than me and to take it and scale it and help me to then go focus on what I love now, which I know now is it, which is like leadership, you know, and talking to people and building them up and empowering them. Like I can build funnels with my eyes closed. I can do Facebook ads with my eyes closed, but I don't really enjoy it.

Paul Povolni (18:09.405)
Yeah.

Paul Povolni (18:23.912)
Yeah.

Jeff Ross (18:32.109)
like puts money on the tail, but it's not a passion. It's like it's a have to type thing. So I'd outsource that stuff first.

Paul Povolni (18:33.67)
Yeah, right. Yeah.

Paul Povolni (18:39.718)
Yeah. So, you know, the lessons that you learned from that thing, what, what was the next thing that you did that you took those lessons from the elephant business into the next phase of your life? What was next?

Jeff Ross (18:51.525)
Yeah, so I cleaned up the dust, you know, get, you know, you got bucked off the horse. So dust myself off, get back into it again. And I went back to what I know. Um, so I went back to full stack digital marketing agency business. And so about from 2017 to 2020, uh, created a very successful, um, digital marketing agency. And we niche down in servicing, um, health industry. So gyms, cryo practice, massage centers, and we created.

Paul Povolni (18:57.288)
Mm-hmm.

Paul Povolni (19:18.791)
Okay.

Jeff Ross (19:20.451)
We became the go-to people here in Australia for customer acquisition pipelines and lead generation centers, especially gyms, right? And so we had a couple of big gyms that we were looking after and just doing all their Facebook advertising for them, doing all the lead generation and helping them to nurture them on that customer value journey. I threw myself into Ryan Dice's digitalmarketer.com and became one of his certified partners for that during that time.

Paul Povolni (19:28.613)
Yeah.

Jeff Ross (19:47.077)
And so by COVID came along, had a very successful agency, had five guys working for me full time. You know, I was working quite a fair bit. I was probably in hindsight on the road to burnout. But then COVID came along and, you know, it basically lost that business overnight because I'd niche down like 90 % of our clients were gyms and massive centers, that type of thing. And so...

Paul Povolni (20:00.635)
Yeah, yeah.

Paul Povolni (20:07.655)
Wow.

Paul Povolni (20:11.949)
Right, right, right. Wow. And they all require hands on, right?

Jeff Ross (20:15.429)
Yeah, and they all got locked down, right? So yeah, especially here in Australia and you you're a home stomping ground, Melbourne, right? Got locked down for close on nine months. And yeah, so lost that business overnight and a lot of hard lessons through that experience as well. But now we were doing close on probably a million dollars a year in monthly retainers with that. And so pretty successful in that space. But then I had the realization that I was

Paul Povolni (20:18.748)
Wow. Wow.

Paul Povolni (20:25.616)
Yeah, yeah, it's crazy.

Jeff Ross (20:43.744)
I was, if not burnt out, was on the road to burnout. And so, you know,

Paul Povolni (20:47.75)
Yeah. Now, was that the lesson from it? Cause COVID was such a unique thing. You know, it's like once in a lifetime type thing. At least we hope so. Or we hope it never happens again. So, you know, while there were lessons learned because of COVID, but what lessons did you learn that, you know, could have taken you to the next level if it wasn't for COVID?

Jeff Ross (20:51.428)
Mm.

Jeff Ross (20:57.55)
Mm.

Jeff Ross (21:09.409)
Yeah, once again, it's like the whole elephant story is not trying to have to be everything for everybody, not trying to wear all the hats. And even though that I had a team, half the reason I was on the road to burnout was because I still wanted to keep control over every element of the business. so learning to trust and learning to let go and, you know, leadership really, learning to grow as a leader instead of just being that positional leader, learning to be that leader who leads with buyer influence and trust and faith.

Paul Povolni (21:17.852)
Yeah.

Paul Povolni (21:25.724)
Yeah, yeah.

Jeff Ross (21:39.171)
And so I've really had to grow into that space over the last decade and a half. And it's come through wisdom and experience and in that space as well. But also the big light bulb moment, and this is what I teach now at the LaptopLive.Dads Academy is not being attached to the transactional result, but being attached to the mission, the purpose and the intention of why we're doing it. And what that

Paul Povolni (21:45.522)
Yeah.

Paul Povolni (22:08.442)
Okay, so talk about that for a little bit.

Jeff Ross (22:09.728)
Yeah, so what that does is it doesn't make it about me anymore. And doesn't make, when we're attached to a transaction, it's all about how can I essentially manipulate the game to get more transactions. And it's very much about me, myself and I, it's very much about ego, you know, in that conversation. But when we can make it about service, like servanthood leadership, and we can make it about mission and purpose,

Paul Povolni (22:24.679)
Yeah.

Paul Povolni (22:29.509)
Yeah, yeah.

Jeff Ross (22:37.251)
The best story I can think about in this whole example is think of Paul, you know, probably out of the Bible, you know, also known as Solitarsis, you know, like he had a mission to help spread the gospel and, know, but he went through flogging, stoning, shipwrecks, know, death, you know, numerous times, but he never gave up. You know, the mission was the main thing and the main thing was the main thing. And he

Paul Povolni (22:56.402)
Yeah.

Paul Povolni (23:05.702)
Right.

Jeff Ross (23:05.718)
you know, he did whatever he needed to do to make that happen. See, when we get attached to the transactional conversations and when transactions don't happen, when we don't get the wins on the board, it's very easy to get deflated, disheartened, disempowered, and essentially get into procrastination and give up, right? So I'm very big now about teaching people and especially network and affiliate marketers to create their own personal brand.

Paul Povolni (23:19.176)
Yeah.

Jeff Ross (23:32.023)
but their brand is not about them. It's about who they serve, why they serve them. And it's not about their why, it's about why the world needs them. That what Jim Collins talks about in Good to Great, that Igiki spot, that sweet spot, and creating a brand around that and a purpose around that, and then just go and be content creators and go serve.

Paul Povolni (23:47.046)
Right. Yeah.

Paul Povolni (23:56.912)
Yeah. Yeah. That's so good. So is that the lesson that came out of the fall of your business because of COVID or is that something that has kind of been a, a learning from since then?

Jeff Ross (24:09.242)
I think it's a learning since then more than anything, but COVID gave it permission to go deep. know, losing my business overnight and then coming back out of the dust of that and going, okay, what do I want my life to look like moving forward? What's the rebuild here? And so I had to, and I was reading actually Good to Great through that whole process. And so I had to really get crystal clear on what am I great at, but I don't want to do anymore?

Paul Povolni (24:15.666)
Yeah.

Paul Povolni (24:26.054)
Yeah.

Jeff Ross (24:35.713)
You know, like the thought of building websites, the thought of building funnels, the thought of building, you know, Facebook gag campaigns. Like I'm great at it. I love to teach it, but I really don't like doing it anymore. I'd rather find people that I can empower and delegate to in that space and get them going. that leadership responsibility, that empowers me. So I had to find that circle of things of what I...

Paul Povolni (24:36.718)
You

Paul Povolni (24:48.23)
Yeah, yeah, yeah.

Right.

Paul Povolni (24:59.58)
Yeah, yeah.

Jeff Ross (25:03.445)
what I'm good at, but I don't want to do anymore. But on the flip side of that, what am I great at? And I love doing, you know, and what can I get paid? What can I get paid to do in that space? And then the, in the third circle down the bottom here for me, if I can draw a Venn diagram, the third circle, divide that into two, who do I want to serve and who do I not want to serve? Working out who my people is, like nailing your niche type conversation.

Paul Povolni (25:10.822)
Yeah.

Right, right.

Paul Povolni (25:25.53)
Yeah, yeah.

Paul Povolni (25:29.874)
Right.

Jeff Ross (25:30.035)
And so out of COVID, the laptop lifestyle dad that's sort of been three years in the journey now, but out of COVID, I decided I wanted to become a travel ambassador. And so using my mark, yeah, just because like I wanted a fresh new angle and a fresh new, yeah, we love travel. My wife and I ever since we're.

Paul Povolni (25:40.432)
Okay, where did that come from?

Paul Povolni (25:49.274)
And because we were locked down during COVID, so we couldn't travel. So you probably like got this hankering for some travel. Yeah.

Jeff Ross (25:51.717)
Right, extra, extra, extra, extra. And I thought coming out of COVID travel would be a great product to sell as well. And, you know, because everybody else wants to now travel. Actually, the industry boomed out of COVID.

Paul Povolni (26:02.535)
Yeah, yeah.

Paul Povolni (26:06.428)
Ryan.

Yeah. Yeah. Well, everybody was locked down for so long that it's like, I've got to get out there. I don't want this to ever happen to me again.

Jeff Ross (26:11.04)
Yeah.

Jeff Ross (26:15.681)
So like the whole elephant story, right? He taught me about putting the right product in front of the right people at the right time. And so, and I wanted to do something that I wanted to build a brand and a business around that I could enjoy and I could really love. And the reward of that is travel. It's not just going travel. The reward of travel, especially when you do it with your family and your loved ones is the shared connected stories, the memories that they make. See the things like the iPhone, the, you know, this great microphone, the Mac.

Paul Povolni (26:39.612)
Mm. Right, right.

Jeff Ross (26:45.684)
You know, they get forgetting about in five years, they collect dust and we never remember again. But the memories, shared connected stories, they last us a lifetime. reckon they actually probably go to heaven with us. You know, they're the intangibles, but they're the things that really matter the most. And every well-rounded, like connected family I've ever come across have normally one thing in common. They have a lot of shared connected memories together.

Paul Povolni (26:51.516)
Right.

Paul Povolni (26:58.736)
Yeah, yeah. Well, absolutely. Yeah.

Jeff Ross (27:15.816)
And so travel helps that conversation be fostered and encourages that. So that was the main reason why I love travel and I wanted to become an ambassador for travel in that space. So I joined a network marketing company called DreamTrips International with my marketing experience. I thought I'd be great at it. Out the gate, I'd be the master. Well, ego got in the way and I totally sucked at it for six months.

Paul Povolni (27:16.188)
Yeah, yeah, I love that.

Paul Povolni (27:36.116)
Hahaha

Hahaha

Jeff Ross (27:41.096)
I had to work out that it's not about systems and automation, it's actually about relationships and connections.

Paul Povolni (27:48.136)
Yeah, yeah, yeah. And so go ahead.

Jeff Ross (27:49.416)
So fast forward out of that, I worked it out and I brought the experience and then I became the number one global recruiter for about 18 months for DreamTrips and built a pretty successful team. And people started asking me, okay, Jeff, what are you doing? How are you using social media to attract strangers and enroll them into a team and get them duplicating as well. And so the LaptopMys.Dad's coaching business was born out of the back of that.

Paul Povolni (28:16.4)
And that's, and that's what you're now, that's your income stream is from coaching people on how to, yeah, how to leave the grind and have a laptop. Like what, what, what is the thing that you're offering now?

Jeff Ross (28:22.333)
One off, yes.

Jeff Ross (28:30.547)
Yeah, so the mission for the Laptop Lifestyle Dads is it's about helping take frustrated affiliate network marketers, transform them into Laptop Lifestyle Legends, teaching them how to use social selling, attraction marketing, and leveraging AI to make their first $10,000 a month online so they can become that fun vacation, know, mom or dad, fueled by dad jokes, of course, so they can make memories with their family. Everything's about that coming back to the memories part, that legacy part.

Paul Povolni (28:52.114)
Yeah.

Yeah.

Jeff Ross (28:59.743)
So then, you know, using the, you know, the 15 plus years as a digital marketer in this space, one thing I come to realize, and especially the network marketing space is a lot of people get into this, a lot of moms and dads, especially get into it because they're attracted to the opportunity. They're attracted to the possibility. They're attracted to the products and then go, oh crap. Now I need to learn how to do this thing called business. Now I need to learn how to do this thing called marketing. And I've just had over, you know, over a decade learning all of that. So,

Paul Povolni (29:25.66)
Right, right.

Jeff Ross (29:29.298)
and mastering in my own way. And so I came into the network marketing space with all of that wealth of wisdom and experience to be able to now then go serve people in that space to be able to help them duplicate those results. And yeah, I just, I love, love social selling. love storytelling and I love teaching people how to build a personal brand. And you know, I know network marketing has its own bad stigma, but so does just about everything else really.

And if you come into it for the wrong reasons, the wrong expectations, you're gonna get probably disempowered. But if you come into it learning the fundamental foundational skills around marketing, and then build your own personal brand and your own influence and your own authority, then all network marketing opportunities are is just products on our shelves. We're not attached to them, if anything, that makes sense.

Paul Povolni (29:59.495)
Right.

Paul Povolni (30:20.422)
Yeah.

Yeah. Yeah. So the end goal is to have the laptop lifestyle and the vehicle for it was through social selling and personal brand building. talk a little bit about social selling, you know, what, what are you helping people to achieve as, you know, people that are selling stuff online? What are some of the things that you start helping them?

Jeff Ross (30:43.423)
A lot of it's around getting the concept of storytelling, building their, it's leadership 101, it's building up their influence. And a lot of that comes into belief and around the fundamental foundations around that. academy that we run, the first six weeks is the first week is what's your why? Your why will help you to figure out your mission. And then we move into who's your people, who's your tribe?

You know, so working out how to, what's your community like, how can we position you as the go-to influential person in that community and, you know, paint the picture that, this is a journey. You've got to build that. And look, I really believe that we're all somebody's guide. We're either being guided or we're guiding. And the only difference between any one of us is how far down the path we are. So getting them to getting, getting people at very early stages to realize that they're already further down the path than people who are not even started.

Paul Povolni (31:32.913)
Right.

Jeff Ross (31:40.774)
So, that's relatable, right? It's much easier to connect with someone who's doing it with you or just two steps down the road than it is to try and reach out for me to reach out to Tony Robbins, for example. Like it's too aspirational and that shuts us down. So going into that buying psychology around getting them to understand and building their belief around that, but it starts with their why. And then it's not even just their why, it's why would people want to connect with them?

Paul Povolni (31:41.681)
Yeah, yeah.

Paul Povolni (31:54.598)
Yeah. Yeah.

Jeff Ross (32:10.161)
What's the why around the greater good, the legacy impact top why. then so getting them to build a personal brand at these fund foundations around finding their message, know, finding their voice, mastering their message and nailing their niche. And then, and then we start to empower them on how to leverage AI to create content, you know, that looks and feels it sounds like them and, you know, leverage chat GPT to, you know, do cool things with AI imagery. And so really beginner level stuff.

Paul Povolni (32:15.431)
Yeah, yeah.

Paul Povolni (32:25.617)
Yeah, yeah.

Jeff Ross (32:38.738)
But there's a need right there, especially for the newbie. So we're working in that space and then we help with the intermediates to start to play around with getting creative with custom GPTs and all the other really awesome AI tools out there now with video avatars and imagery and all that. Look, I use ChatGPT to write a book in four hours. So, social selling and AI mastery for network marketers.

Paul Povolni (32:39.442)
Yeah.

Paul Povolni (32:56.082)
Right, right.

Paul Povolni (33:02.755)
wow!

Jeff Ross (33:07.537)
What I did was I got all, like I do a free bootcamp once a month. So I got all of the recorded bootcamps that I did for 12 months, got them all transcribed. We uploaded it to ChatGPT and with a bit of revision back and forth, we wrote a 18 chapter book together in four hours. So.

Paul Povolni (33:25.074)
Wow. Wow. All right. So talk a little bit more about social selling. You know, for those that are like, okay, I want the laptop lifestyle. And, you you'd mentioned that's the end goal. But I'm going to talk about, you know, more about those vehicles of what, what are some other things that you're currently helping people with, with the social selling with, you know, using AI, AI's, you know, so young and so recent.

And it seems like it's been around for a lot longer than it has, but it hasn't really been around that long, at least the accessibility to the average person. mean, AI has been around for a while. And so talk a little bit more about that. What are some of the other tools and what are some of the other ways that you're helping people utilize AI for selling online and building a personal brand?

Jeff Ross (34:12.253)
Yeah, so I'm an attraction marketing and social selling coach first and foremost. That's what I've mastered for the last 10 plus years. And I'm still really learning how to leverage AI in this space. And I've got people that I refer to like Jonathan Marst and Dave Miller who's on our team to be able to support that conversation. They know a lot more around this than I do. I know how to prompt, I know how to create images, I know how to do video stuff. So I'm teaching very much at that beginner level, but what I'm teaching more is attraction marketing.

Paul Povolni (34:32.956)
Yeah.

Jeff Ross (34:42.076)
and build a personal brand and leveraging AI in that space to be able to help support that conversation. Then I network, I bring the right people in. So attraction marketing, It's leadership 101, it's building influence. And I really feel like you hear Gary Vandichuk talk about live commerce, live shopping. We've got influencers marketing now, and it's not the big...

Paul Povolni (34:42.928)
Okay, so talk about that.

Paul Povolni (35:04.444)
Mm-hmm.

Jeff Ross (35:09.82)
big influencers like Kim Kardashian or Mr. or anything like that. I believe that we're stepping into a stage now where it's the micro, the nano influencer. I've been in this game for a little while, so have you, but I'd say that this is probably the easiest way to make money online today, is learning how to be an affiliate marketer. And there are a lot of different affiliate platforms out there right now. It just improved right back from the days of ClickBank and Warrior Forum right through to now.

Paul Povolni (35:14.256)
Right, right.

Paul Povolni (35:31.453)
Yeah.

Jeff Ross (35:39.992)
I'm a pioneer for a company called Shoply. So what Shoply is, it's a think of TikTok shop, Amazon and Amway had a baby. You've got Shoply, right? So Shoply is a decentralized e-commerce platform. So I'm a vendor on this platform. I've got my my coaching mentoring business as a e-learning product on this platform. And so it's only just launched six months ago.

Paul Povolni (35:44.135)
Okay.

Paul Povolni (35:53.0)
Okay.

Jeff Ross (36:09.599)
And you know, there are other, you know, I've just brought on Dr. Joseph McLendon and Malcolm Jamal Warner from Make It Matters membership. know, Joseph is Tony Roberts's peak performance coach. So through my relationship through the Los Angeles Tribune, through a good old fashioned networking, I was able to then bring in the one of the world's top peak performance coaches to this company called Sharply. And we just, we just launched his product on there two weeks ago. And so like, so we can bring on other vendors now.

Paul Povolni (36:21.02)
Wow.

Jeff Ross (36:36.996)
You know, like think of, think of that when Amazon first started, if you had someone like me bringing on vendors and then that person who brought on the product is like the product finder got a 3 % royalty for global sales made through the platform. So that's what I, that's what we've all got potential of having doing here through this platform. So it's, it's, it's an incentive to go bring on quality products to support the ecosystem. It's a really true collaborative ecosystem, right? Cause it's then it's got

Paul Povolni (36:53.639)
Wow.

Jeff Ross (37:06.214)
You know, networkers like myself, bringing on other vendors onto the platform to bring quality products. And then we've got the everyday people who was just getting started in space as affiliates. So you've got something for everybody. You know, if you just want to be an affiliate and you just want to go promote other people's products and learn how to do that. Great. We've got you covered. If you want to be like an 18 leader and, you know, build an army of affiliates and influences and

Paul Povolni (37:20.742)
Yeah.

Jeff Ross (37:32.207)
you know, bring on other products as vendors. Great. We've got you covered. If you just want to be a vendor and have your product in front of an affiliate army who's primed and ready to go to represent your product, great. We've got you covered. Or you could be like me and you can do everything and you know, go all in. So I'm a vendor, I'm an influencer, I'm an affiliate builder, you know, in that space to be able to really leverage this whole opportunity as one of the pioneers. And so that's the vehicle to help monetize.

Paul Povolni (37:45.83)
Yeah. Yeah.

Jeff Ross (38:02.351)
the influence part. So then so I teach people how to become content creators and build a personal brand and, you know, lead with, you know, creating, engaging, entertaining, engaging, entertaining educational content, you know, to be able to add value. So we get people out of this whole link spamming and direct pitching and, know, you see so many people do online now, it's a very noisy place. And I teach and I teach people how to build trust and influence.

Paul Povolni (38:04.74)
Yeah, yeah.

Paul Povolni (38:29.734)
Right, right.

Jeff Ross (38:32.131)
And I teach people how to leverage AI to help them to become better, more effective content creators.

Paul Povolni (38:39.524)
Right, right. So is it time to bring the elephant back? you ever bring the elephant back? Now that you're doing something like shoply.

Jeff Ross (38:44.314)
Look, yeah, I've had that question. My wife keeps bringing that up too. She keeps asking, is it time to bring it up? it 2.0 or 3.0 version? Yeah, look, I could definitely, I reckon I could go crush it now with a lot of different experience, but I've to be honest, there's a lot of past hurt, wounds, a lot of fear starts to come up. It's like, I don't want to ever put myself back in that position again.

Paul Povolni (39:05.554)
Wounds.

Paul Povolni (39:13.06)
Yeah, yeah. So, okay, so this sounds fascinating to me. I want to be a laptop dad. I want to have a laptop lifestyle. I'm going to throw away my, you know, doing branding and design.

Jeff Ross (39:26.436)
Mm-hmm.

Paul Povolni (39:27.164)
What would be the first step that you would tell somebody to consider in doing something like this?

Jeff Ross (39:33.198)
get onto a free game planning session with me. Part of part of, you know, being a customer value journey expert and teaching people how to build like there's eight steps in a predictable customer value. Right. So the first step is creating massive awareness. That's content, you know, awareness to bring in the pain and the struggle, the solutions that you had the before versus after conversation. Then we move into engagement.

Paul Povolni (39:37.052)
Hahaha

Jeff Ross (39:59.778)
engagement is that first interaction where we start to build trust and influence. Then we built into the subscribe stage, which is everybody talks about building your list. Yes, that's part of it. But I reckon subscribe stage is the what I probably better have called the conversation stage. You know, you're now building a relationship, you're building trust, you're building that space where you can find common ground and people now know, like and trust you. But even deeper than that, they can connect, relate and resonate with you.

And essentially once you've got that trust, you've now qualified people, you can now invite them into the next stage, which is the convert stage. And so it's now getting out of that space of now like really spammy type sales to like servant hood sort of top sales. And where we're now inviting people in because they're qualified and you know that you can help them. So that's that convert stage, that invite stage.

Paul Povolni (40:28.828)
Yeah, yeah.

Paul Povolni (40:44.093)
Yeah.

Jeff Ross (40:52.131)
Then it moves on to the excitement wow stage, you actually deliver on the promise and you deliver on the transformation. Then that gives us the opportunity to now upsell, cross sell, down sell because we've got the trust and we can now get into our profit maximizer stage. But then we can then get into brand ambassadors and testimonials and referrals and all of that and take people from cold to sold. But it doesn't stop there. Now we've got probably a percentage of those people who love us and can't stop talking about us.

Paul Povolni (41:16.497)
Yeah, yeah.

Jeff Ross (41:21.549)
So why not incentivize them to be affiliates for us and be that referral partner network program going. And so when you can create those eight predictable steps, we can then just go show up and shine and just go serve. We take the attachment away from the outcome. we married the process, but we divorced the outcome. But you need strategy, you need purpose, you need intention. You need someone to guide you through to do that.

Paul Povolni (41:25.575)
Yeah.

Jeff Ross (41:49.248)
And so on our game planning sessions, so we basically have our pipeline dialed in. the very first step into coming into enrolling into our community is the LaptopLives.Dads Academy. It's an eight week rolling program where we teach you these fundamentals. And people stay more than eight weeks. They come back for the third, the fourth, the sixth go round because they're learning something new each time for where they're at. It's like...

Paul Povolni (42:05.766)
Yeah.

Paul Povolni (42:12.657)
Wow.

Jeff Ross (42:16.432)
when you read a really good book and you read it 10 times over 10 years, different things hit home because you're your own learning, your own growth. And we mix up the curriculum each time. Like it's bigger and it's better and it's different each time, but it's still the same topic. So that's a pretty low fee to jump in that entry. That's a tripwire type product. That's our converse stage. And then it's only invite only into our high ticket sort of 12 month mentoring program.

Paul Povolni (42:25.657)
Right, right, right.

Paul Povolni (42:32.284)
Yeah.

Jeff Ross (42:44.3)
that you've got to go through the academy to get to the mentoring stage so it's qualified invitation.

Paul Povolni (42:51.496)
So for the person that's like, you know, I'm interested in this, what kind of a person is it for and what kind of a person is it not for?

Jeff Ross (42:57.836)
Yeah, great question. If you're a farmer, and you probably never turned the computer on, probably not probably not for you. Who's the for it's it's for anybody who's really wanting to get into this space and like any aspiring entrepreneur, who's a high achiever who is frustrated, you know, who's probably, you know, been in the network or affiliate mark.

Paul Povolni (43:06.346)
Ha

Jeff Ross (43:27.23)
space for a little while now, maybe five or six years, and had a taste of some sort of success, like they've got some sort of wins, but absolutely frustrated because they just can't figure it out. You know, they've seen people like myself succeed, you know, in this space and just, you know, wake at 3am in the morning, just scratching their head, just going, what are they doing? What am I missing? You know, that type of conversation, right? So, you know, I'm just a guy.

Paul Povolni (43:51.11)
Yeah, yeah.

Jeff Ross (43:56.684)
I'm just a facilitator and I just, I've learned how to empower and equip people and I've learned how not to save and rescue people, you know, in that space and just point people in the right direction. And I really come to this space, I reckon we're in a space with AI now that knowledge is worth $0.

Paul Povolni (44:06.118)
Yeah, yeah.

Jeff Ross (44:17.816)
I really feel like with YouTube, with Facebook, you can go find any piece of knowledge now online and not have to pay for it. So what do people pay for? Well, they pay for accountability. They pay for community. They pay for collaboration. They're paying for trust and authority. They want to know that you've been where you've been and you've gone up the mountain 10,000 times and come back and you're taking other people up with you.

And you know, they're paying for that experience and that wisdom to be able to guide people, right? And so I'm very big on being a hero maker, not just the hero and teaching other people to be hero makers. Cause I've got a big mission and I can't do it on my own.

Paul Povolni (44:51.88)
Yeah.

Paul Povolni (44:59.078)
Right, right.

Paul Povolni (45:05.562)
Yeah. And so, you know, when you're talking about affiliate marketing and, you know, you talk about, sharply is that, do you have to have your own? Do you have to like, what are you an affiliate for? What does that mean for somebody that's entering into the space? They've heard of kind of know what affiliates are. what do you tell them to explain what it means that you would be selling to get to this laptop lifestyle?

Jeff Ross (45:13.591)
you

Jeff Ross (45:33.207)
Yeah, you're an ambassador, is a better term. So like at the moment, know, shop is still pretty young, like in five months, I think we've done pretty well. We've got 150 vendors on, we've got over 1500 SKUs, different products there from anything from weight loss to, you know, coaching and personal development, that space and whatnot and everything in between. So there, you know, there are a lot of different products that you can get on there. So I just brought on a vendor who sells a product for your garden. It's called Earth Food.

And it puts like microbiomes into our soil. So we're growing vegetables and flowers from healthy soil. I didn't realize myself that, you know, every time I've gone to plant something, it dies within about three weeks now. And I thought it was just me, but I now realize that our soil is dead. You know, the nutrients and the stuff it's meant to have in it, the micronutrients has just been zapped out of it through over gardening and stuff. And so this, this product, puts microbiomes back into the soil.

Paul Povolni (46:17.296)
Yeah, yeah.

Jeff Ross (46:31.633)
And so I've done a bit of an experiment. so we're doing the recording this journey, you know, from day zero to day 30 of watching our veggie garden grow. And I just put up, I put up a post there the other day, 16 days into it, you know, we planted these seedlings from, we've got from Bunnings and 16 days, these are thriving. I've never seen anything like it before.

Paul Povolni (46:42.618)
Yeah, yeah.

Jeff Ross (46:54.034)
And so, so I'm not the owner of Earth Foods. I'm just an ambassador of Earth Foods, but I've been recording this story and I've been sharing this, you know, this excitement and the transformation of journey from before versus after. And I've been positioning this product as the bridge to the conversation. And yeah, just in the last post that I did, there's nothing to write home about. The numbers are growing. I sold 10 products. Yeah, just by putting the right product in front of the right people at the right time.

Paul Povolni (46:54.652)
Yeah, yeah.

Paul Povolni (47:17.884)
Yeah.

Jeff Ross (47:21.866)
built off the back of my influence and trust that I've built over time. so any, anybody has a circle of influence, right? We all recommend, you know, our favorite shoes, our favorite movies and you know, our favorite restaurants. Well, just imagine if you did that, there was also an incentivized bonus for doing that as well. You don't do it because of that, but it's, so you do it because you want to serve first and earn second. And now we can start to monetize our social media accounts.

Paul Povolni (47:41.714)
Right.

Paul Povolni (47:49.009)
Right.

Paul Povolni (47:52.84)
Yeah. Yeah. Kind of like TikTok shop and, and, you know, things like that is basically you, get a product that you like and well, some people they'll, they'll sell anything, but you know, it, you get a product that you like and just, make money by selling it and by showing, showing it. Yeah.

Jeff Ross (47:58.612)
Yeah.

Jeff Ross (48:06.822)
So the difference between TikTok Shop and Shoply is, and this is why it's called decentralized e-commerce, because TikTok Shop and Amazon, they take their piece of the pie, like they control the commission structure and all that. They take their piece of the pie from the vendor and the affiliate, from both sides of it. So like if I'm on TikTok Shop and I sold a product that I could potentially get $100 commission for,

Paul Povolni (48:26.255)
What? Yeah, yeah, yeah.

Jeff Ross (48:31.733)
Well, I'm probably going to get maybe $85 commission because TikTok is going to take their $15. know, so, but here's with Shoply. If you, if you sell a product that's a hundred percent, you know, a hundred dollars commission, you get a hundred dollars commission for the affiliate. And as the, and, and what Amazon does or TikTok does is they tell the vendors what commission that they've got to give out to their products. They don't really control that. Whereas as a vendor on Shoply, we get to control that. You know, 10%, 10 % of it goes to Shoply like

Paul Povolni (48:37.958)
Right, right.

Jeff Ross (49:01.087)
They've got to do their thing and make their money. They're a business after all. But then after that, I as a vendor get a sliding scale of I can give as much as I want after that as the piece of the pie. And then I can decide how much goes towards the affiliate and how much goes towards the network marketing side of it. And then, know, it's a sliding scale. It's the power is in our hands.

Paul Povolni (49:23.942)
Yeah. So talk about the person that says, I need more information.

Jeff Ross (49:27.977)
Yeah. So.

Paul Povolni (49:29.478)
Like, you know, white people get stuck.

Jeff Ross (49:31.763)
Why people get stuck? Cause they get up in their own head. Fear is what probably keeps people stuck, procrastination, confusion, overwhelm. That all comes from a lack of clarity. And I find when it confused mine takes no action. So as a coach and a mentor in this space, my absolute responsibility is to teach, is to help people get clear. You know, the way I like to describe it is,

Paul Povolni (49:57.725)
Yeah.

Jeff Ross (50:01.023)
You know, well, here's a story for you. Sir Edmund Hillary was the first recorded person to climb Mount Everest. Right? Yeah. First recorded person. But what they don't talk about was the Sherpa. The Sherpa who had been up the mountain probably a thousand times before Sir Edmund Hillary did, because he knew where to guide Sir Edmund Hillary up the mountain. Right? So he had to have gone up there a few times. And that's as influenced as what we really are. We're the Sherpa of the conversation. We're the guide.

Paul Povolni (50:15.164)
You

Paul Povolni (50:25.585)
Yeah, yeah.

Jeff Ross (50:31.464)
And our audience is the hero of the conversation. And our products are the bridge. So when we can stop selling the product and we can start focusing on impact around transformation results and outcomes, and we position ourselves as the person who's guiding people to the right products for them, then that helps us to build our influence and helps us to get out of that spammy, scammy, salesy space.

to become into a position of leadership and influence and servanthood leadership. so it's, feel as leaders in this industry, as pioneers, it's our absolute responsibility to set our people up to succeed, not fail. And by creating a clear picture around expectations, around the journey of what is possible, but what is also gonna happen. What also the challenges that you're gonna face because let's face it, transformation is messy.

Paul Povolni (51:04.785)
I love that.

Paul Povolni (51:16.209)
Yeah.

Jeff Ross (51:30.004)
And going from zero to 10K is probably the hardest thing that you'll ever do. Because you've got to change, you've got to transform, you've got to relearn things, you've got to get unconditioned. And so it's our job as leaders in that space to create clarity every step of the way.

Paul Povolni (51:30.256)
Right, right.

Paul Povolni (51:42.652)
Right, right, right.

Paul Povolni (51:48.966)
Yeah. So talking about clarity, you would shed earlier about, you know, people that read books, they can read the same book 10 times at each time they read it, they're at a different place in life. And you mentioned people also do your course, with, because of that, you know, they're a different place in their business. And so they, they do the course over and over. And even though they might've heard something earlier, it resonates differently when they listened to it as they're further down the track. So you had also mentioned that you were, you started off as an atheist.

And then you became a believer in Jesus. So what has changed in the way you do business? Um, since it's, know, you've kind of gone down the road a little bit, you're a couple of years down the road. What is changing the way you do business and the things that you started off with now, um, that you didn't do that.

Jeff Ross (52:34.983)
me, doing the internal messy work and going to doing the hard work. Because what I haven't mentioned too is I'm also now an online church pastor. 12 months ago, my wife and I started an online church. Today's discipleship community. So gone from atheist to church planner in 10 years. So how I summed that up, that transformation was I had to learn how to love myself.

Paul Povolni (52:37.81)
Yeah.

Paul Povolni (52:47.308)
wow.

Paul Povolni (52:51.665)
Wow.

Paul Povolni (52:56.824)
Hahaha.

Jeff Ross (53:03.795)
Now I'm not talking about being in an arrogant, egotistical way, but to love myself in the way that God loves me, the way he sees me. So yeah, really it's the great commandment, right? Love myself, love God and love others. So if I had to sum it all up in one word, well two words, it's transformative love. And our mission for our online church, today's discipleship community is quite simple, is to transform the one through Jesus' love.

Paul Povolni (53:19.633)
Right, right.

Paul Povolni (53:25.51)
Yeah.

Paul Povolni (53:34.598)
Yeah, that's good.

Jeff Ross (53:34.675)
And that's what it is, yeah. As marketers, as coaches, as entrepreneurs, know, our other responsibility is to always lead people to hope, and joy and love.

And how do we do that? Well, we do that by making helping people feel seen, heard, known, understood. And ultimately all of that equals to helping us feel loved.

Paul Povolni (53:47.633)
Yeah.

Paul Povolni (54:00.88)
Wow, I love that. So as we wrap this up, what's a head smack moment for you that changed everything or a question that I haven't asked you that you'd like to share before we wrap this up?

Jeff Ross (54:15.709)
just to embrace the messy and be okay with failing forward. Because learning is messy, growth is messy, transformation is messy. When we reflect back or you watch kids especially, learning to walk, learning to eat, learning to talk, like we forget about how many times that we had to fall over, have the food go on our face, stumble over our words.

Paul Povolni (54:41.116)
Yeah, yeah.

Jeff Ross (54:46.29)
I reflect back on, you know, horse riding. I learned how to ride a horse before I could walk. I grew up out in the bush. And, you know, when I had the horse jump on my neck, like I was riding to breaking in horses and all that sort thing. I probably broke in over 500 horses in my early twenties. And I had an old, I remember clearly right now, you know, when I was 10 years old, I had an old Bushman come up to me and say, he said, you don't know how to ride a horse until you've learned how to fall off a thousand times.

Paul Povolni (54:53.576)
Wow.

Jeff Ross (55:16.761)
So go put yourself in a position to fall off a thousand times. Like in today's helicopter parenting world, we would never say that, would we? So he encouraged me to go get bucked off, to go fall off, to go do crazy things, to put myself in positions. And that taught me how to ride. And that's been basically, as you can hear from the elephant story to the other story, the common through line there is,

Paul Povolni (55:22.523)
Wow.

Paul Povolni (55:26.346)
Ha ha ha!

Paul Povolni (55:38.087)
Yeah.

Paul Povolni (55:42.874)
Yeah, yeah, yeah, yeah.

Jeff Ross (55:46.154)
is I've just embraced failure and I've learned how to fail forward fast and grow out

Paul Povolni (55:54.728)
Wow. And so what are you excited about next?

Jeff Ross (55:57.265)
Oh, the future is very bright. It feels like I'm on a rocket ship to the moon at the moment. very, very excited about the new partnership with the Los Angeles Tribune as an ambassador for that space, because now I get to play at a bigger game. You know, like I've got, like I'm doing all of the done for you marketing now for Dr. Joseph McLendon and Malcolm Jamal Warner and you know, the Los Angeles Tribune. I've got Mary Glorifield in my inner circle now who was Tony Robinson's VP for 18 years.

So I've got a lot of influential people in my life and the whole conversation around rising tides, raise all ships. And what's really encouraging me and empowering me is I've got those people in my life, but I can now also bring those people, these amazing people to my circle of influence, to our community, to be able to get them exposure to that and proximity to that. That excites me.

Paul Povolni (56:31.911)
Yeah.

Paul Povolni (56:51.208)
Yeah.

Jeff Ross (56:56.533)
And, and yeah, like just, just this morning, like I was up at 4 a.m. this morning and there was 30 of us, you know, and I probably personally brought in about 15 people into that, into this conversation. So there's about 30 of us. We just got to spend an hour and a half intimately with Dr. Joseph McLennan and Malcolm Jamal Warner going through their make it matters membership, know, peak performance and transformation coaching. And like, I just got off, you know, just before I went on this podcast with you.

Paul Povolni (56:57.126)
Yeah, yeah.

Jeff Ross (57:24.069)
My inbox is just blown up with messages of thanks and gratitude for inviting people into that conversation. So I'm I'm looking, looking to do that in a bigger, wider scale.

Paul Povolni (57:30.844)
Wow. Wow. That's amazing.

Yeah, yeah, that's so awesome. Well, how do people get ahold of you that want to, you know, either join your groups or learn more about you? What's the best way to get ahold of you?

Jeff Ross (57:46.117)
Yeah, so go to probably Facebook is where I hang out and live most of the place. So search for Jeffrey, but J-E-F-F-E-R-Y Ross. And then I've got the blue check there because verified because there are a lot of imposters trying to fake me. And so you also see in brackets there, laptoploss.dad is probably the best place to go to. Or my personal email is jeffjeff at LLD for laptoploss.dad. So jeff at LLD.

Paul Povolni (58:01.285)
Right.

Jeff Ross (58:15.725)
email, reach out. I love to chat. I'm obsessed with helping people.

Paul Povolni (58:21.146)
Awesome, man. Well, thank you so much, Jeff. This has been amazing. It's also been embarrassing on how terrible my Australian accent is compared to yours. So people are going to listen to this. Yeah, people are going to listen to this. it's like, Paul doesn't sound Australian at all compared to Jeff. So thanks for that, And it's been a great conversation and glad we connected. And I look forward to following your adventures as you continue on. So thanks for being on, man.

Jeff Ross (58:28.762)
Crockies tear-

Jeff Ross (58:44.528)
My absolute pleasure. Thanks for having me. It's been an absolute hoot.