Headsmack: Conversations with Misfits
The Headsmack Podcast with host Paul Povolni invites you to listen in on conversations with misfits, mavericks and trailblazers. Join us as we explore the life of difference-makers and those who have stumbled, fumbled and then soared.
Be inspired as they candidly share their journeys and the aha moments that changed everything.
Headsmack: Conversations with Misfits
Laura Fiorella Egocheaga / Founder at Viral Growth Media. AI-Driven Business Strategist
Laura Fiorella Egocheaga has cracked the code on scaling revenue, client acquisition, and leveraging AI to revolutionize business growth. With over $280M in revenue generated for clients, she’s not just a strategist—she’s an architect of business transformation.
In this episode, she unpacks the secrets behind AI-driven automation, conscious capitalism, and high-impact sales strategies that make scaling inevitable. Listen now to discover how to position your brand for unstoppable growth!
Key Takeaways:
- Why traditional success metrics may be holding you back
- How to align your business with your highest purpose
- The key to integrating AI while maintaining human connection
- Why deletion might be more important than addition
- The truth about suffering in entrepreneurship
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Laura Fiorella Egocheaga is a powerhouse entrepreneur and AI-driven strategist who’s transformed client acquisition and revenue scaling for high-growth founders, with over $10M invested in digital advertising and $280M generated in client revenue. Starting as a scrappy 16-year-old making $20K through affiliate marketing, she’s navigated addiction, business collapses, and personal reinvention to emerge as a leader in performance marketing and conscious capitalism. Today, as the mind behind Viral Growth Media, Laura designs systems that don’t just scale companies—they reshape leadership mindsets and unlock human potential. A first-generation immigrant with a bloodline of entrepreneurs, she blends hard-earned business chops with a mission to elevate consciousness, proving that true wealth starts within. Her story’s been featured at global stages like the Consumer Electronics Show and Web Summit, inspiring founders to rethink growth.
Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
Headsmack Website
