Joseph Aaron / Mindset with the Media Monetization Master

5 years from homelessness to Florida Mansion and building a worldwide movement and the headsmacks along the way.

Join host Paul Povolni on this inspiring episode of the HeadSmack Podcast as he sits down with Joseph Aaron, a visionary entrepreneur on a mission to change the world. After owning multiple 7-figure companies, Joseph aims to acquire 100 million media subscribers to amplify movements that matter.

In this episode, Joseph shares his compelling journey from the highs of business success to the challenges of homelessness. Discover the pivotal moments and mindset shifts that propelled him to envision and pursue his audacious goals. Joseph candidly discusses the obstacles he faced, the support of his unwavering wife, and the critical decision-making processes that transformed his life and business approach.

Listen in as Joseph reveals his strategies for enduring chaos, leveraging creativity, and making decisive actions that lead to extraordinary results. Whether you're an entrepreneur, creative thinker, or someone looking for inspiration to overcome your own challenges, Joseph's story will resonate deeply and provide actionable insights.

Key Topics:

1. The importance of decision-making in entrepreneurial success.
2. Overcoming financial struggles and the concept of perceived lack.
3. The role of family support in achieving big goals.
4. The impact of having a clear vision and commitment.
5. Strategies for managing chaos and obstacles in business.
6. Insights into creative thinking and problem-solving.
7. Building and sustaining impactful movements through media.

EMAIL : joe@multiplyinc.com

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Transcript

Paul Povolni (12:32.64)
Hey everybody, welcome to the Head Smack podcast. My name is Paul Pavolny and today I'm excited to introduce somebody to you that I've known for quite a few years. We've worked together and proud of all that he's done and I'm excited for all he's doing. 

After owning multiple seven figure companies, is on a mission to change the world by acquiring 100 million subscribers of media and use these reach to multiply movements that matter. Joseph, welcome.

Joseph Aaron (13:27.918)
Well, thanks for having me. I appreciate it. And as you mentioned before, you and I have worked quite a bit together in the past. And if you all haven't seen the excellent, creative, just unbelievable jaw dropping work that Paul does, then you're missing out. So I just want to say that before we say it. Yeah.

Paul Povolni (13:44.352)
Thanks, man. Appreciate that. Appreciate that. Well, I'm proud of all that you're doing and you know, you're at a point that is just, just amazing in your life, but things weren't always quite where they are now. And I'm going to start off and usually when I, when I do the podcast is I love starting off with people's origin stories. Of course, using the term origin stories from my love for superheroes.

And, but I think everybody's got an amazing origin story and we kind of see where they're at now. We see what they're doing now. We see them crushing it. We see them doing amazing things, but the origin story sometimes is very different. The smallville experience is very different to the metropolis experience where they're Superman, right? And so tell me a little bit about your origin story. You can go as far back as you want, but tell me about the early life of Joseph Aaron.

Joseph Aaron (14:07.022)
Mm -hmm.

Joseph Aaron (14:23.15)
Mm -hmm. Mm -hmm.

Joseph Aaron (14:33.87)
I was born at a very young age. No, I'm just kidding. Totally playing. No, really, you know, I, of course, am known as an entrepreneur, as an investor now, because like you said, we're, we're working to acquire 100 million subscribers of media. Why? Who cares about owning media or media companies? And the reason is, is because I want to impact culture. I want to help the world. And that's always, that's always been the passion. But it started as a 20 something who really felt

Paul Povolni (14:35.361)
my goodness, he's going straight for the comedy.

Joseph Aaron (15:03.086)
called by God to impact student culture. And so we went with a hope and a prayer and a vision and a dream and no money. And it was like, it's okay, like God's gonna take care of it. And he did, he always took care of us, but we did go homeless three times in the process. And when I say homeless, I mean living out of hotels, trying to figure out how to make $50 a day, don't have a job.

didn't believe I could get a job to solve the problem because I had a bigger dream than a job could solve. And so I stuck to my entrepreneurial commitment and really took my wife through the wringer in that process. But she was loyal and supportive and I'm so grateful and I'm sure it was really hard. But yes, we had been married about probably eight years, nine years when it first started.

Paul Povolni (15:37.248)
Yeah, wow.

Paul Povolni (15:47.296)
Was that early on in your marriage?

Paul Povolni (15:54.72)
And you had kids at the time?

Joseph Aaron (15:57.038)
Yeah, we had two children at the time and another one came during the lean years, let's say. Right? And so I just want to speak to all of you who are listening, who have a dream, you have a vision, and maybe you're in that place of what I thought was lack. One of the realizations I had was that lack was a lie. I never actually existed in lack. I just believed that I was in lack.

Paul Povolni (16:00.832)
Yeah, yeah.

Joseph Aaron (16:23.246)
and I actually had capacity to do all sorts of things and access to all sorts of things. So I like to say I wasn't lacking resources, I was lacking resourcefulness. And I think that's something you talk about a lot on the show that maybe we can dig into because with a good headsmack, you can find a way to create value in the world too. And paths that maybe before didn't seem possible, that suddenly the world will open up and you can create a path. The path doesn't exist, you can create it.

Paul Povolni (16:50.4)
Yeah. Now did that mindset, was that a mindset that you had at the time or is that one that developed after the event happened?

Joseph Aaron (16:52.59)
And so, but in those.

Joseph Aaron (16:59.918)
I kept going after big things, but I didn't endure. And so I would get a good idea. This is the idea I'm going to do. And many entrepreneurs experience this. You get a great idea and you're like, okay, I'm going to go after that. Maybe you see a webinar, you see some training, you see somebody who's doing it. You're like, okay, I'm going to do that. And so I would start doing it. I would whiteboard it all out because

every entrepreneur's best friend is a whiteboard. And like, man, I am telling you everything works on paper, every single, every all of it, all the numbers. I mean, they dial right in, man, I'm not missing a penny. And so like, I, you know, I'd get it all dialed out. And usually what I would do is I would say, okay, cool. Like they're doing it like this. And I'm like, man, they are so dumb.

Paul Povolni (17:21.152)
Hahaha.

Paul Povolni (17:25.792)
Yeah.

Joseph Aaron (17:38.446)
They are missing out on so many opportunities. I'm gonna do this and this and this. And if I did this and I do this a little different, they do this, but I'm really gonna do this over here. And I would do all this stuff when I've come up with all these plans and that would take me a week. And then I'd come upstairs to my wife, because my wife was in the basement. And I'd be like, I'd be like, babe, and this is one of the periods like after the homelessness, we had a house for a while. Then we went back homeless. It was this back and forth. And I just remember going up to her and I'm like, okay, babe, I finally figured it out. Like I found the magic ball. Like we're gonna do this. It's gonna be amazing. And she's like, that's all. And she.

Paul Povolni (18:01.704)
You

Joseph Aaron (18:07.214)
I like looking back. I'm like, she was like that. That's great, babe. Like I am so proud of you. Like keep it up. Like get it, you know, and I'm just like, I don't know how she did that, but she did. She kept encouraging me. And so yeah, yeah. And there's like, there was not enough room in our house for all the ideas that had come back. And so then I will last about a week and then I would start. Basically you run into a problem. If you're trying to do anything of significance in your life, you are going to run into obstacles. The reason why it's a hard thing to do is because.

Paul Povolni (18:12.704)
Yeah.

Let me put that on the wall of Joseph's ideas.

Joseph Aaron (18:35.534)
most people were unable or unwilling to endure the pain necessary to become the version of themselves to actually accomplish the thing that they're trying to do. And so I would run into an obstacle and my belief was if there was an obstacle that it wasn't a good solution. Now I kind of verbalized it that way Paul but it was there right. I was looking for what people call the silver bullet. It's like I just want the one shot. I want the easy way. I want no obstacles no struggles along the way. And so I would go.

Paul Povolni (18:41.152)
Yeah, well.

Paul Povolni (18:52.8)
Yeah.

Paul Povolni (19:00.416)
Yeah.

Joseph Aaron (19:02.638)
until I hit the nuanced pain that I couldn't have accounted for on the whiteboard. And I'm like, how do I solve this? And then if you're an entrepreneur and you're listening, you've done it. And most creators have done this too. And I would go, well, let me find a solution to that. So I would go searching for a solution. And while finding a solution, I would find a way that didn't have all of the problems that my, now that I've encountered the reality of actually

Paul Povolni (19:11.136)
Yeah.

Joseph Aaron (19:31.886)
Creating the thing that I'm imagining to create When I ran into the reality of it finding the answer I would realize there's a better answer that has none of these problems. So then I would stop that Clear the whiteboard do a brand new whiteboard with a whole new vision, right and then seven days later I'm up in my wife. I figured it all out. It's gonna be amazing. And she's like, that's great, honey You go do that And so most people repeat this this this cycle again and again and again and the scary thing is I look back at the cycle and Paul

Paul Povolni (19:44.416)
hahahaha

Paul Povolni (19:53.376)
Yeah.

Paul Povolni (19:57.056)
Yeah.

Joseph Aaron (20:02.286)
I counted it. And at least it's probably longer depending on how you count it. I spent seven years in the cycle of indecision. Looking for the silver bullet. And the funny thing is, you know, people who know me, they know I come from a preacher background. I was leading a faith based nonprofit movement. And so the funny thing to me is most of the answers that we're struggling and looking for in creation to create value, to create the company you want, create the movement you want, whatever it is you're creating.

Paul Povolni (20:09.984)
Wow. Wow. Wow.

Yeah.

Joseph Aaron (20:33.166)
There's a blueprint for creation in the Bible and it's called the first page. It's like Genesis chapter one. And so when you look at Genesis chapter one, God shows us a template. And what happens is verse one, if you ever went to Sunday School your life and I know the same church, but just to share the concept in the beginning, God creates the heavens and the earth. Everybody knows that verse. Verse two, what happens next for God? He creates this where he's like, okay.

Paul Povolni (20:35.212)
Yeah. Yeah.

Paul Povolni (20:49.376)
Yeah.

Joseph Aaron (20:58.926)
He obviously imagines a world that he wants to create or a universe, right? But let's just focus on Earth for a second. And it's like, then he says, OK, I'm going to create this. And the Earth is without form. There's void. And there's darkness on the face of the deep. So what's the principle here? The principle is chaos always follows creation. And my belief that any chaos that followed a creative effort on my behalf, that any chaos was representative either of my inability,

Paul Povolni (21:10.08)
Yeah.

Paul Povolni (21:14.976)
Hmm.

Joseph Aaron (21:24.91)
or the lack of the soundness of the plan that I was putting together would cause me to stop at every moment of chaos and restart. And what I realized is, I'm sorry, I'll just finish that one third. And what I realized was, is that if you model the creator and his creation, he doesn't run away from the chaos that follows creation, but he actually steps into it. The Bible says, and the spirit of God moved on the face of the waters. And so the truth is any of the ideas I would have had would have worked.

Paul Povolni (21:27.616)
Yeah.

Paul Povolni (21:31.456)
Yeah. And so that.

Yeah.

Joseph Aaron (21:54.318)
relatively, it was just that I didn't endure the chaos that followed creation. I didn't step into the chaos and create order from the chaos. And that was the missing piece.

Paul Povolni (22:03.808)
So that case, so you know, you've identified this pattern, you know, and I think pattern recognition, I some sometimes is, is the key for a lot of people's making a headsmack moment, having a time of change where everything changes. They, they spot the patterns and they're like, okay, I'm going to disrupt the pattern. I see this coming. And so for you, it was great idea, brilliant idea, the best idea, the next best thing to happen.

You'd tell your wife, she'd pin it up on the wall, say, go ahead, Joe, that sounds amazing. And then you'd hit this, you'd hit this roadblock of chaos. What was there, was there a, what was that chaos that you found happening? Like what was the real thing? I mean, chaos is a great way to, to, to, give it a visual, but what was it for you? What was the thing that always was the roadblock for you in moving forward?

Joseph Aaron (22:36.65)
Yeah.

Alright. huh.

Joseph Aaron (22:56.718)
Well, it was always some sort of obstacle, whatever vision I imagined. I imagined it obstacle -less. That's probably not a word, but without obstacles, right? And so the obstacle, whatever it was, for example, if I'm trying to start a business and I'm like, okay, I remember one time I was going to help attorneys do their marketing, right? And so then I'm like, okay, how do they get a client? And I watch the training and they do it this way. And I would go,

Paul Povolni (23:05.044)
Yeah.

Paul Povolni (23:20.128)
Yeah.

Joseph Aaron (23:26.478)
Hmm. Well, that's cool. But it'd be really cool if and so that was one thing I would always kind of adjust and try and improve on what somebody who was already succeeding was doing instead of just doing what they were doing first. But even if I did do what they were doing, like they may have been doing something that, for example, I would be like, because I was broke. Well, I don't have the money to do that. So what else could I do? And so I would the obstacle would be lack of money or the obstacle would be, well, I can't spend money to acquire a client or I can't whatever the obstacle was. They were different for every scenario.

Paul Povolni (23:36.128)
Yeah.

Joseph Aaron (23:56.622)
But because there was an obstacle, I would go find another solution. And because I wasn't committed to that vision of the world, I was just committed to an overall thing that I wanted. I would just keep changing. It was like changing dance partners every time at the prom. It's not cool. There was no commitment there. And Paul, I don't know if you want to go deeper, but the thing that changed it for me was really my wife. It was two things. I...

Paul Povolni (24:06.336)
Yeah.

Paul Povolni (24:10.464)
Yeah.

Paul Povolni (24:17.184)
Absolutely.

Joseph Aaron (24:26.222)
In that period of my life, the thing I wanted, which in this scenario was I wanted to fund this nonprofit that I wanted to do. But I kept running into obstacles as I tried to do it. I was doing my best and I got some grace for old Joe, big Joe. I passed Joe, right? I've got some love for him, but it's just like, man, when I did finally come to the place where I just started with a modicum of success, let's say it happened.

Paul Povolni (24:40.544)
Mm -hmm.

Joseph Aaron (24:55.822)
because I made a decision. And so the difference between imagination of creation and the actual doing the action of creation, most people say, OK, you got this thing. Now take action on your ideas. OK, there's actually a step between creation and action and the step between creation and action between them, excuse me, between imagination and action, which is the creative act, is a decision. Decision is the step in between.

And so what I realized is that, so at that time, money was the obstacle. I believed it was the obstacle. It actually wasn't. I was the obstacle. But nevertheless, money was the obstacle. And so because money was the obstacle, I allowed myself just to ping pong all over the place to try and solve that problem without money. When I actually started succeeding, Paul, was the day that I made the decision.

Paul Povolni (25:31.216)
Yeah. Yeah.

Paul Povolni (25:42.144)
Yeah.

Joseph Aaron (25:52.206)
to have money in abundance.

Paul Povolni (25:54.528)
Okay, talk about that. What does that mean?

Joseph Aaron (25:57.006)
Yeah, because I

Before that moment, it was always, it would be nice if I had, and for you, for your listeners, like you may not, money may not be your issue, maybe some other thing that you're lacking or something else that keeps getting in the way, it doesn't matter. But in this situation, it was money. So I'm going to use that as an example. Before that, my mindset was, it would be great if.

wouldn't it be awesome if our student movement had this facility? Wouldn't it be great? we should do it like this. Wouldn't it be cool if they had this? It would be really nice. It wouldn't be great. And so it was all this like, and it wasn't just, I didn't stop there. I would go and take action to try and make the dream a reality. But the level of commitment was it would be fantastic if. When the tables turned, two things happened. The first thing was I made the decision. I can take you back to the place I was standing when I first really made the decision.

Paul Povolni (26:44.48)
Yeah.

Joseph Aaron (26:54.446)
It was a books a million in Viera, Florida, an open door mall. I'm standing at the bookshelf reading what a billionaire says about his mindset. And I remember slamming the book shut, putting it back. I was eight pages in, never even read the rest of the book, walked out. And within 45 minutes, I had a full fledged plan to hit a hundred thousand a month, which was the goal. And that was the day that it wasn't optional. It was a decision. I was all in.

Paul Povolni (27:14.752)
Wow. Wow.

Paul Povolni (27:21.504)
Yeah. What did he say? What was that thing that, that, that triggered that slamming the book down and walking out and changing everything.

Joseph Aaron (27:30.67)
Funny enough, it was a book by Tim Ferriss, and I've never read the rest of the book, great book, I'm sure, but all it was was transcriptions of the podcast that Tim Ferriss had done. Funny enough, you and I are on a podcast right now, right? And in the podcast, he's interviewing Peter Thiel, and Peter Thiel is the billionaire investor who was early stage Facebook and PayPal and like several other, he's just picked all these unicorns. And so Tim Ferriss is asking him, how do you think differently than other people think?

Paul Povolni (27:39.776)
Yeah, yeah, yeah.

Joseph Aaron (27:59.278)
that allows you to have these like super outsized returns compared to certainly a normal person, but even a highly successful person, he's like way off the charts. And his answer was this, he said, look, if you have a six month goal to get, if you have a goal to get somewhere is what he said, if you have a goal to hit something. And in my mind, as soon as he said that, cause I was trying to match the mental syntax of someone who represented what I wanted to do and who I wanted to be. So when I heard,

His thing was his first words were when you have a 10 year goal. And I go, do I have a 10 year goal? I was like, no, I don't. And by the way, I'm not a fan of 10 year goals, especially now, too much is changing to know what's going to be happening in 10 years. But I didn't even have a one year goal or a three year goal, right? And so I just did what he said. And I'm like, 10 years. He's like, if you have a 10 year goal. And I said, what's my 10 year goal? So I said, you know what would be awesome? If I made a hundred K a month in 10 years.

Paul Povolni (28:38.816)
Right, right, right, right.

Joseph Aaron (28:55.278)
I'll give you context. This was 2017, probably 2016, maybe he's like that, like that's how most people think. And they think, okay, cool. I got this 10 year goal and gradually, slowly, but surely I'm going to get to this goal. He said, what I do that's different than other people is I set a 10 year goal. And then I asked myself this question. What would it take to do it in six months?

Paul Povolni (29:16.96)
Wow.

Joseph Aaron (29:19.15)
And then he went further and he said, if you get real dark with it, you could say if I had a gun to my head and I had to do it in six months or I was going to die, what would I do? I slammed the book shot, Paul, like I'm like pushing it. I'm like, I have got to think about this. And so I was like kind of breathing hard, like power walking around this Florida mall thinking, wait, it's like he opened up the possibility. That was.

Paul Povolni (29:32.608)
Yeah.

Joseph Aaron (29:48.526)
unthinkable to me that you could hit 10 year goals in six months. Now, you know, I don't want to kill the story, but the reality is I didn't do it in six months. It actually took me about 18, 18 to 20 months from there. I'm doing my math right. But so, but that's eight and a half years quicker, right? Than the, than the 10 year, right? And so I can talk about that process, but nevertheless, my, my point with that story was in that moment, I made the decision and I remember going home.

Paul Povolni (29:49.28)
Yeah.

Paul Povolni (30:00.512)
Yeah. Yeah.

Paul Povolni (30:05.696)
Yeah, yeah.

Joseph Aaron (30:18.062)
telling my wife Melody now she's heard a billion different ideas at this point right I said Melody I said babe I was at the bookstore today and I made a decision and you may think I've made this decision before but I've actually never really really really made this decision I said Melody I'm gonna make a hundred thousand a month and I'm gonna do it in six months she kind of looked at me she was like okay

Paul Povolni (30:22.208)
Right, right.

Joseph Aaron (30:48.014)
She said, what do you need? How can I help?

And we brought the family together. And we set what what I now know, because you probably read this book too, but one of the guys I like, friend of mine, Dr. Benjamin Hardy, what he calls the frame. Frame in like here. This this is what I'm going to work inside of. This is all that's allowable, right? This is the standard. And so we set the frame as a family that day and said, OK, I'm going to create 100 ,000 a month because I had made the decision I wanted to change the world.

Paul Povolni (31:00.672)
Yeah.

Joseph Aaron (31:20.462)
I had made the decision I wanted to make an impact, but I kept running into the obstacle of I don't have the income. That's because we kept growing. I mean, we were blowing up in that city. I think you know the story. We're making a ton of impact. The more we grew, the more it cost. And it was students. So like, what do you do? Right. And so it's like, well, you can go get donations. But in my mind, then I didn't want to be a cost to the community. I wanted to be a benefit to them. So how can I create it? So it's self -sustaining. And so I kept trying to solve that.

Paul Povolni (31:35.664)
Yeah. Yeah.

Joseph Aaron (31:49.838)
But I was solving that from a lack mentality instead of an abundance mentality. And I never really made the decision like I'm doing this thing. So you want to talk about a headsmack moment. Make a decision. Whatever your goal is not it would be nice if I'm doing this period. And I'm telling my family and we're going to have a family meeting and I'm going to tell the kids that he's taken things to a new level.

And I've meant to be making the impact. And we talk about making an impact. But today, kids, is a moment where I'm deciding. I'm going all in on this. And I want you to help me. And you're allowed to hold me accountable. And this is how it's going to look like. And we're going to start dreaming together. And let's start driving around the nicer neighborhoods, because we're living in this ghetto apartment at this point, trying to figure it out. And we started dreaming together as a family, because someone made a decision.

Paul Povolni (32:37.568)
Ha ha ha.

Paul Povolni (32:45.28)
Wow.

Joseph Aaron (32:46.318)
And so that's my invitation to your audience, like make a dissension.

Paul Povolni (32:50.656)
So is this, was that moment in the bookstore, was that the, cause I've heard you talk about Woke Joe and Broke Joe. Was that the transition point or did that already happen before that or where does that play into it?

Joseph Aaron (33:04.686)
No, that was first. Yeah, so basically I did it. And I'll tell you, my income jumped from about 2K a month at that point to 20K within 30 days. As soon as I made that decision, I had a 10x growth in income. Now there were expenses on that. We were running an agency. So, and there were, it averaged at that. There were some months we struggled to pay the rent. There were several times we were still late on the rent.

and I would come home, it's so funny Paul, you'll love this, because I would come home, my kids now had permission, and I was letting them know what was happening. So I was like, okay, I did 20K this month. And it's like, okay, so the next month, the end of the month, I come home and they're like, okay, daddy, like, where you at? Where you at, daddy? And especially Emily, because she was like an entrepreneur at this point. He's like, where you at, dad? And I was like, well, we tried some new things and we only hit 14K this month. And she was like, Anna, let me look at me. She's like, dad, like, you're going the wrong direction. And I'm like.

Paul Povolni (33:36.704)
Ha ha ha ha ha ha.

Paul Povolni (33:44.448)
Yeah.

Paul Povolni (33:47.808)
Ha ha.

Paul Povolni (33:52.384)
Hahaha!

Joseph Aaron (33:54.158)
I know I'm going the wrong direction. Like I'm trying here, right? But it's like I was running an agency for real estate agents. That was that was the plan I came up with. Now before I decided first, but I didn't know what I was going to do. I just knew I knew that I was going to help businesses, but I didn't know what kind of here. Here's here's another kind of secret that people don't realize. As soon as you make a decision as a creator, whether you're creating a business, a book, program, AI technology, whatever you're creating, as soon as you make one decision,

Paul Povolni (33:56.736)
And so what were you doing at that point? What was the...

Joseph Aaron (34:23.374)
more decisions follow that decision. And so the act of being a slow decision maker is only going to magnify as you increase levels. And by the way, the more we've made the more of impact we made, the more income we make, the more influence we have, guess what I have way more of than I've ever had decisions, right? They just keep coming, right? Because leaders have to make decisions. That's kind of what they do, right? And so and so it's super important. And like, literally, the world is set up so that

Paul Povolni (34:46.144)
Right.

Joseph Aaron (34:52.878)
if you don't make decisions or if you delay your decisions or if you whatever all the things that happen, then you don't move forward. So that was me. I made the decision to make 20 K and what I did is I just started helping everyone. So anyone I could help and immediately what happened, I got six clients who paid me a bunch of money upfront and whatever. I mean not a bunch compared to now, but a bunch of them, you know, and, and immediately I was like, yeah, yeah, a lot more like probably per client. It was probably like two K right? So I think I had six or eight of them.

Paul Povolni (35:12.864)
Yeah, yeah, a lot more than the 2K you were making.

Joseph Aaron (35:22.19)
then I was basically helping them and I was stuck. Like I couldn't grow anymore because I was doing all the things. Of course I didn't have a team or anything like that. So I literally imprisoned myself by not making the decision. I was helping all kinds of people. So I was the only one who could do it. There was no template. There was no process. It was like, okay, we're gonna do this for you. And that was specialized and this for you and I was specialized. And so I go to my wife one day and this is a big moment and

All you husbands out there, I can speak to you. I can't speak to you wives on this. I can't speak to them. I'm going to stay out of that. But my wife was very helpful because, again, a decision. I started telling her, babe, I'm trying, but I'm stuck. I'm so busy working on all these other people, I can't even take on another client. And this happens a lot to entrepreneurs. And for the first time in my life, we were sitting by the pool at this Florida apartment complex that we lived in.

Paul Povolni (36:09.792)
Yeah.

Joseph Aaron (36:18.958)
And there are these green chairs all around this beautiful ornate pool at this apartment that we were at. And she said, sit down. And I sat down at the front end of this like sun tanning chair. And she grabs my face like this with both hands and she washes my cheeks together like this, right? I call this the face mush moment. And she said, baby, she said, I love you. And she says, for years, years, I've been

Paul Povolni (36:38.048)
Ha ha.

Joseph Aaron (36:48.782)
waiting patiently and encouraging you and being behind you doing all the things so that you can succeed. And I'm going to tell you right now what your problem is. She's like, you delay decisions. And then she's like squeezing my cheek because I'm still here like this and she's looking at me in the eyes right. And she said, Do you understand me? And I go, Mm hmm. And she goes,

Paul Povolni (37:14.752)
Hahaha.

Joseph Aaron (37:17.102)
She never talked to me like this. And she goes, and she goes, so here's what's going to happen. She's like, I'm done waiting. You have the capacity. You already have the skills to do it. Your problem is you won't decide. Notice I made a decision and I'm immediately stuck with another decision. And she says to me, she says, so here's what's going to happen. You are going to make a decision you have until 10pm this evening to decide what type of client you're going to work with.

Paul Povolni (37:34.112)
Yeah.

Joseph Aaron (37:44.238)
you are only going to work with that type of client. You are not going to work with any other sort of client and you're going to do it for six months. And I go, yeah, but sometimes Dundee may think that my branch she said, shh, shh.

I don't care what they think about your brand. I don't care what happens. You're going to spend six months with one type. You're going to decide today. After six months, if you want to decide somebody else, you go ahead. But today you're deciding because baby, I ain't going homeless again. That's what she said. She says, you get it? And I'm like, huh. Right. And so I had till that night and I chose real estate agents. That was going to be the client that I served. Now,

Paul Povolni (38:17.568)
Ha ha ha!

Joseph Aaron (38:26.414)
Most of the world, you may know Paul, but most of the world does not know me for real estate agents. But my fear was, see, we create ideas for what could happen if we make the decision and they're imaginary, right? We imagine what could happen if we make this decision and we say, okay, that's gonna be, that could be bad, right? But the reality is then we live on the basis of the idea that that idea that we imagined is real.

Paul Povolni (38:37.088)
Right. Right.

Joseph Aaron (38:52.654)
And the imagined idea becomes the prison that limits us for what we can actually do in the present. Even though that problem may not actually be real, it's imagined. And so the prison is in your own brain, but you have the key.

Paul Povolni (39:01.088)
Right.

Paul Povolni (39:06.368)
Yeah. Yeah. And you created the prison and you built it and you polished it and you created all the furnishings and

Joseph Aaron (39:09.646)
You created it. Yeah, you're the guard. You're the jailer. You're the creator. You're the constructor. Like, yeah, which is why I love headsmack ball. And I love what you're doing here. Because it's like, you know, we just need the prison to get shaken. I hope we're shaking some prison doors for some people here today, because that was so that was the first moment. And so then I went all in. And just like happened before I hit obstacles. And you will too.

Paul Povolni (39:15.904)
Right. Right.

Yeah.

Joseph Aaron (39:38.382)
You know why? Because chaos follows creation. Right. So I started working on it and I would try one thing and it would work. Try one thing, try another thing, or try another thing. Some would work a little bit better. I try and improve that then it go down. It was like this. Right. But the average was probably around 20k. The net was probably around seven. Right. So I wasn't killing it by any stretch of the imagination. But it was OK. OK. After about. Well, it had to be.

12, 16, 18 months, somewhere in there. I haven't done the math recently, because it's a bit ago now. I went to my wife and I'm like, I don't know. I don't understand why I can't do this. Because I was committed to the goal. And you know you're committed to the goal, because it's so front and center. And every time you don't hit it, you're really frustrated. It was a very clear number, 100K a month. It's like either it's binary. I got it or I didn't get it. I kept not getting it. Not even close. I was right around 20K. So I go to my wife. I'm like, I don't know what to do.

Paul Povolni (40:25.024)
Yeah.

Joseph Aaron (40:37.326)
I was listening to other people, Paul. Online who are like, yeah, I did 150 K this month. I did 100 K and they're like hitting all these numbers. I'm like. I'm happy for like I promise you there was not a shred of jealousy in me. I was happy for them, but I was frustrated for me because I'm like I know these guys. I know these girls and they're awesome people. But like when we sit down and talk, they're not like up here and it's like there's not a massive IQ difference right and going on here.

Paul Povolni (40:53.472)
Yeah.

Paul Povolni (41:04.904)
Yeah.

Joseph Aaron (41:06.574)
Like, how do I account for the fact that they're getting this? So what I try to do is I started trying to think like them. And I think this is a good principle for all of you listening. This was another realization. It's like I've said it before. Like, how do I take on the mental syntax of the version of me I want to be? Or and usually that's exemplified in someone you know, or you're reading about or you're watching. You try and listen to them enough that you know how to think like them. And so and I would analyze myself, Paul, to say, OK, am I doing what they're doing? Like, what am I doing that they're doing? Or what am I?

not doing that they're doing or what am I doing that they're not doing? You see how those are like three different things, right? And as I was listening, I realized a lot of them hired. They would talk and they'd say, yeah, my coach. I was talking to my coach and blah, blah, blah happened. I was talking to my coach and this other thing happened. And I had the shift and then I and I was like, OK. I was like, huh? I was like, who's my coach? I wonder what would happen if I found someone who already has made 100K a month themselves.

Paul Povolni (41:36.864)
Yeah. Right, right, right, right.

Paul Povolni (41:53.92)
Yeah.

Joseph Aaron (42:05.806)
and they've helped other people make 100k themselves. Because there's some people who can do it, but can't teach it, right? And so, right. That's right. That's right. Right. And there's very few that can do both. And so I was looking around and I found a coach who can do both. And I got on a sales call with them. You all probably had one of these and had a conversation and we're talking and I'm telling him about my goals. And he's like, okay. And he tells me the price.

Paul Povolni (42:10.88)
And there are some that teach it and can't do it, right?

Paul Povolni (42:32.416)
Hahaha.

Joseph Aaron (42:35.246)
And it's like I tell you know I go back to my wife and I'm like look I'm stuck. I don't do it. I talked to this coach. He's helped these other people. It was really helpful conversation but like I need this. She's like I need I need a bunch of money. She said well how much is it. I go. Let's say this way if you could help someone make 100k a month how much would you charge for it. Right. And she's like so I told her it was a big amount to us and not as big now. I don't actually remember the actual amount now because it's just anyways. But nevertheless.

Paul Povolni (43:02.272)
Yeah. And at this point you're still making, you're pocketing about 7K a month, right? Yeah. Wow. Yeah.

Joseph Aaron (43:07.502)
Yeah, yeah. So it was outside of the range, right. And I didn't have access to credit because I had ruined that in the process of all my hopes and dreams and bet on myself and failed and all that kind of stuff. And, and of course, went homeless and you know, wasn't able to pay rent, not not things I'm proud of. But it's what I went through. So she says, Well, here's what you do when you get the money. And this is a big mistake. A lot of people do this. It's like when you get the money, then you can get them. And I'm like, babe.

Paul Povolni (43:16.928)
Yeah, yeah.

Joseph Aaron (43:35.534)
reason I need him is because I can't get the money. He's helping me get the money. I'm in a rock and a heart. Like if I could get the money to pay him, I would need him. Right. So we battled right and now we're both scared because we're talking about spending a lot of money and we're talking about taking a big leap and I'd taken lots of leaps and most of my leaps ended up in crashes. Now the world had changed a little bit but it wasn't all that and so

Paul Povolni (43:38.24)
Yeah.

Paul Povolni (43:44.284)
Right, right, right.

Paul Povolni (44:00.64)
Yeah. Yeah.

Joseph Aaron (44:05.166)
We fought a little bit is basically what happened. And finally, she said, I'll let you know my record.

Paul Povolni (44:07.072)
Yeah.

Well, she had a wall. She had a wall of Joe ideas, right? And so that's why she was like, yeah, yeah. And so I think that happens sometimes is when you have this track record, this pattern, a disruptive thought, a new thought, you know, you look at the pattern and it's like, it's hard to break out of thinking that it's just going to be like it's always been.

Joseph Aaron (44:13.358)
yeah, no, it was totally unfair to her. Yeah, yeah, yeah.

Joseph Aaron (44:32.142)
Yeah. Well, it's not only hard for a spouse, it's also hard just for the individual because we become accustomed to this is life, this is the way life is. And if you're not careful, you'll believe that the way life has always been is the way life will always be. Or that your version or your story of the way the world operates is the way the world operates. And it is, but it's not only that.

Paul Povolni (44:44.768)
Yeah.

Paul Povolni (45:01.184)
Right. Right.

Joseph Aaron (45:02.318)
Right? And having enough faith to go after something that is not your reality is scary and understandably like.

Understandable trepidation happens, especially in a relationship where, you know, a lot of mouths are required for you to make it happen. So basically what she said to me after back and forth for a while was she's like, look, I know you need to do this.

Paul Povolni (45:17.792)
Yeah.

Joseph Aaron (45:34.318)
Please don't hurt us.

Joseph Aaron (45:39.118)
And it was a teary eyed moment, you know, please don't hurt us. And I felt that. And I was like.

I gotta do it.

So I sit down with the coach for the first time. This is gonna help so many of you. I'm so excited that I get to share this story here. Thank you, Paul, for giving us this headsmack moment. I sit down with the coach. I'm like, this better be, I'm dead. This is like, this, this, this, I literally felt danger for the first time really about my marriage. It was like, I was rolling the dice on everything to make the dream come true. Scary. So I sit down with the coach.

Paul Povolni (46:19.104)
Yeah.

Joseph Aaron (46:21.824)
And he asked me, like, what are you doing? I'm like, here's what I'm doing. He's like, what have you tried? Have you tried this? And I'm like, yeah, I tried that. And you try this, try that. He's like, what happened? I owe this, and didn't work. I did this, blah, blah, blah. And I kept telling him the numbers and what happened all the way. And finally he goes, I can't wait to show this headsmack moment. Finally he goes, Joe. He's like, I get it. He's like, I know your problem.

Paul Povolni (46:43.744)
Ha ha ha.

Joseph Aaron (46:44.942)
Because the question in my mind was like, what's wrong with me? That's when I kept asking, what's wrong with me? Seeing all these other people do it, like, what's wrong with me, right? And so he says, I know what's wrong with you. And I look at him and I'm like, tell me, and you'll love this. Cause he was from Australia and he would just like, curse me out and be very direct. And he would do it with this cool accent. So I would just love it. But he said something really rude to me here in a second that made me want to fight him. But he goes, he goes, Joe, the reason why your company keeps hitting,

Paul Povolni (46:49.28)
Yeah, yeah, yeah.

Paul Povolni (46:58.944)
Heheheheh

Hahaha.

Joseph Aaron (47:12.462)
20K a month and you keep failing to hit your 100K per month goal is because you keep making all the decisions. What? There's a decision theme going here, right? He's like, you keep making all the decisions and that's why. And I'm like, bro, check. You know, I mean, I, I succeeded too. Like I'm doing 20K a month. Like that's pretty good. I'm like, check my business card. It says CEO. Okay. Right. Like,

Paul Povolni (47:18.944)
What?

Yeah.

Paul Povolni (47:30.848)
Ha ha ha!

Paul Povolni (47:37.632)
Yeah.

Joseph Aaron (47:40.11)
Who do you expect to be making the decisions, right? And he's like, Joe, let me ask you, when you're trying to get to these 100K months and you're trying all these new things and testing and iterating and just keep running up against the wall, he's like, are you doing the best you can to actually make that happen? And I said, yeah, I mean, I'm sure there's room for it, but like, yeah, I'm giving it my all. And he's like, and you've tried lots of things and no matter what.

thing you try, you keep hitting 20k per month. Am I right? And I'm like, yes, that's, that's why we're talking. You should know this by now. Right? He says, Joe, he's like, you should know this. You're one of those by he wasn't a Christian. He's like, you're one of the Bible loving guys. He's like, there is a principle that you're violating. And the principle you're violating is you will always recreate what you are.

Paul Povolni (48:09.184)
Ha ha ha ha ha ha

Joseph Aaron (48:28.59)
He goes, humans give birth to humans, right? And I go, yeah. He's like, do cows give birth to chickens? I'm like, no, that would be weird. Right? And he's like, why? Because everything reproduces after its kind. Orange trees make oranges, apple trees make apple trees. And he's like, Joe, it should be abundantly clear to you that you be a 20K a month producer.

Paul Povolni (48:35.008)
Ha ha ha ha ha.

Joseph Aaron (48:52.142)
And I was like, my heart sunk, Paul.

Paul Povolni (48:54.56)
Wow.

Joseph Aaron (48:56.974)
Because what I thought he was telling me was that I had capped out on my potential.

that because of the version of me that I was, that there was no more capability for growth. And despite my dreams and despite my efforts, success was impossible because of who I was.

Paul Povolni (49:15.488)
Hmm.

Joseph Aaron (49:17.326)
And so I asked a question. My heart sunk. And almost an exasperation reminds me of like the story in the Bible where he's like, Lord, help my unbelief. Or he like blurts it out. Right. I like blurted it out. I was like, well, if I be a 20k per month producer, how do I become a 100k a month producer? And he goes, that's the right question.

Paul Povolni (49:27.776)
Right, right, yeah.

Paul Povolni (49:39.648)
Yes.

Joseph Aaron (49:42.19)
And so the idea is how do I become? And so he said, I'm going to give you an exercise and you're going to hate it, but you're going to do it anyways. And I'm going to tell if it's okay, I'll tell your audience what the exercises. And this has helped so many people that I've been able to share it with. Like this is one of my top three stories I would tell my children, which they've heard a million times to help them become who God's calling them to become. So he said, Joe, close your eyes. I'm like, boy. He's like, just do what I said. You know what I'm like? Okay. Close my eyes. And he says, I want you to imagine six months from now.

Paul Povolni (49:49.152)
Yeah.

Paul Povolni (49:57.216)
Yeah, yeah.

Paul Povolni (50:06.144)
hahahaha

Joseph Aaron (50:12.015)
you waking up and you're making 100k per month and let's say you are making 100k per month every single month for six months. I want you to open your eyes and I want you to imagine the house that you'd be waking up inside. So I open my eyes and I imagine it. I saw it. He says, what's it look like? I'm like, there's high vaulted ceilings, kind of ornate work in the master bedroom. It's like, how long do you stay in bed for? I said, just a few minutes. He says, step off the bed. What happens next? What do you feel? What do you see? And I stepped off the bed. I said, I feel the cool.

like ornate floors of a Florida mansion. He's like, is there a window? He's like, I was like, yeah. He's like, what's out there? I said, I'm on a golf course. He's like, okay. He's like, now where do you go first? I say, I go into my master bathroom. He says, okay, go over there, go look at it. What's it look like? And he took me Paul step through by step for just a couple of minutes to help me see my world. Step by step, breathe it, see it, feel it, smell it, all the things. He said, okay, now open your eyes. He's like, for your homework, I want you to go imagined.

the entire day from the time your eyes open up to the time your eyes close and you go to sleep, just a normal day of 100k per month Joe. I want you to see what car you drive to work, where you work, how much, how many people on your team, all the, just see that world. And then when you come, when you've written it all out, come back to me. Like, okay, so I did it, right? I go do it. I come back, come back to him. He makes sure I do it. And he says, okay, Joe, I was like, what do I do now? I did your thing. Like whatever, it's cool, but like,

Paul Povolni (51:28.192)
Wow.

Joseph Aaron (51:39.982)
I've wanted that for a long time. This doesn't help me." And he's like, OK. He's like, remember I told you that your decision making is the reason why you're having all your problems? That when you make decisions as a 20k per month producer, you are making them with the value system of a 20k per month producer. And so those values will always yield those results. And he say, so what you need to do is make decisions as 100k per month producer.

Paul Povolni (51:58.24)
Wow.

Joseph Aaron (52:07.15)
for your next exercise, we're going to do it right now. I want you to close your eyes, march yourself into 100k per month Joe's office. I want you to sit on the other side of the desk that you saw and I want you to have a conversation with him. Now, obviously this is all imaginary, right? I'm only imagining it. Like that version of me did not exist, right? So I sit in the chair, I close my eyes, I sit in the chair and I was so annoyed, right? Because I kind of hate this kind of weird stuff, right? And it's like there is definitely a biblical

Paul Povolni (52:21.472)
Yeah, yeah, right.

Paul Povolni (52:31.328)
Which will I visualization? Yeah. Yeah.

Joseph Aaron (52:35.694)
place to this, but this is a mental exercise. So anyway, so I sit in the chair and I say, Hey Joe, it's me Joe. You probably know that. you know, and so I'm having this dumb conversation and he says, well, okay, you want to make 100K a month. What are you doing now? And we start going through the things. And it was almost like my first conversation with the coach. And then all of a sudden we get to this one thing and he says that he's like, you need to like five, 10 X down on that. And immediately when he said that my coach kind of calls out from outside of my eyes, cause he says, Joe, open your eyes.

Paul Povolni (52:41.28)
hahahaha

Joseph Aaron (53:05.454)
I opened my eyes. He said, did he tell you what to do? And I said, yeah. And he said, how do you feel about that? And I go, I can't do that. Are you kidding me? If I do that, I'll risk going broke. I could go homeless again. This could happen. That could happen. And my coach, being the nice, strong Australian that he was, he was like, Joe. He was he used some choice words, but basically he told me to shut up. He said, listen to me. And I'm like, yes.

Paul Povolni (53:26.496)
Ha ha ha ha!

Joseph Aaron (53:34.35)
He can't do that. He's like, Joe, look at me.

you will never like what he tells you to do because he values what he values and you value what you value.

So until you get to 100K per month, here's what's gonna happen. You're fired from any decisions and you're gonna be shocked by how many decisions you make on a daily basis. But every time you have a decision to make about your business, you are going to close your eyes, march yourself back into 100K per month Joe's office, tell him your current situation and ask him what he would do if he were you. And whatever he says to do, you're gonna do it.

Paul Povolni (54:18.24)
Wow.

Joseph Aaron (54:20.718)
So he's like, there's gonna be a battle. Reach out to me if you need it. We end the session. I go and I start doing it. Paul.

I literally had a war between two. I was schizophrenic. There were things that would irk me that never irked me before and my wife didn't understand. And she'd be like, why are you getting so mad about this? And it was words like because because I was because my issue was money words like expensive became a cuss word in our family. It still is to this day. If someone uses the word expensive in my family, it's like saying the F word. You will get punished in the same way you would if you drop in or a Christian family. So you can imagine. Okay.

Paul Povolni (54:57.184)
Wow.

Joseph Aaron (54:58.894)
the other things like cannot there were just all these shifts. And so she didn't understand. So we started fighting and I told her like that he told me, hey, there's this mental battle that's going to go on. And I have to free myself of all thinking that constrains different thinking than 100 and it's going to be a battle than 100 K per month job. She's like, you, you, I don't know who I'm talking to. That's what she would say when she would, when we would battle. And I said, well, let's name them. And so we named them. Now this is before politics. Okay. And it's kind of cute.

And so I hate it now, but I loved it then because there was like this ascended version of me that I was trying to become. So we named them broke Joe and woke Joe again has nothing to do with politics. It was before woke was even a thing. Okay. Nevertheless, that's that's what we named them. And so whenever we kind of have conflict because my values were changing, not my fundamental values of my belief in God and love for family, but definitely a lot of the other values that I didn't even realize were there became challenged. Right. There was there was this Narnia world that I was told was real, but

Paul Povolni (55:32.864)
Yeah, yeah.

Paul Povolni (55:50.464)
Yeah.

Joseph Aaron (55:54.318)
try and tell like Lucy comes back and tries to tell all the rest of them and they're like, what are you? You've only been gone a second. This makes no sense. You're a liar. Like this is stupid, right? And so I went through this battle of broke Joe, woke Joe. And every time I had a decision to make, I would go and I would hate the decisions. And I just kept doing what woke Joe said. And here's what happened. No lies. Five and a half months. I went from 20 game months.

Paul Povolni (56:00.96)
Right, right, right.

Paul Povolni (56:13.952)
Yeah.

Joseph Aaron (56:23.31)
to 150K a month. I went from the apartment, this is crazy, but I moved into a house, a mansion, a million dollar mansion on the golf course that looked like the vision in my mind of what I had imagined when I first did the exercise.

Paul Povolni (56:41.024)
Wow. Wow. That's amazing. And still doing the real estate, right? Yeah.

Joseph Aaron (56:45.102)
So.

Yeah, well, and we made we made some transitions, but we were still helping real estate agents right at that point. Eventually I kind of ascended from that went to the next level, but I just want to make one other point about this. I didn't only do that once. So I've kept doing that. So for those of you know me like we do, we have a company called Multiply Inc. We're acquiring media channels. Why? Because we can run events like we learned to do when we were doing those 150K months. We can run events to do millions of dollars in sales to those media channels.

So I can literally buy the media channels quickly with the profits from the events we run to the media channels. So we started doing that. And the reason I'm saying that is so we went from 150K months and we did 250K months, 500K months. And now we've had million dollar plus days in our business. OK, but every level, Paul, what this 100K per month Joe can't do what this version of me now does. I had to say, OK, what's the new who's next? And it's like 250K a month.

Paul Povolni (57:31.136)
Wow. Wow.

Paul Povolni (57:45.728)
Yeah.

Joseph Aaron (57:46.19)
And so then there was that same battle that had to happen to become him. And then at 250, I had to go to 500. I said, OK, new battle in order to become him. And I've ascended, ascended, ascended until now. You know our goal. It's to acquire 100 million subscribers of media so we can run these all over. And that's a that that's to impact the world and go back to that entire vision that I started with with the kids, where it's like, how can I change the world? And so I'm partnering with entrepreneurs and media channels to be able to shift the values of culture and help the world.

because much of it is lost and confused right now, and so we want to help.

Paul Povolni (58:17.344)
Wow. That's, that's so amazing. I mean, so much to, to unwrap, but I'm some of it. I'm just going to let people kind of rest in because you know, the, the, the thing that happened, I think that needed to happen for you is you needed to get out of thinking like a seven K, you know, 20 K a month person. And because at that point you were thinking, and I think every entrepreneur, every creative, every business owner says,

How are people dumber than me making more than me? Right? That's where you were. That's where you were. You were like, I am way smarter than that person, but they're doing way better than me. And so that creates a level of frustration for us. But we're still, their thinking is elevated at a different point than we are. And even though they, in our mind, I'm doing air quotes, but.

Joseph Aaron (58:48.838)
Yes. Yes. It's true too. I didn't want to say it that way, but thank you, Paul.

Paul Povolni (59:14.144)
Nobody's going to see those unless they go to YouTube. But in our mind, we see them as dumber, but they've made decisions. They've elevated their thinking in some areas that that is the difference maker form. It's not the product necessarily. It's not their personality. They've elevated their thinking at a level and their decision making at a level that allows them to do better than you.

Joseph Aaron (59:14.574)
Mm -hmm.

Paul Povolni (59:40.288)
And I think that was the change for you. That was the headsmack moment. That was the transitional moment that took you from thinking dumb people are doing better than me. And you know, it's whatever reason that was, you know, in your mind at that point, and then realizing, do you know what I need to elevate my thinking and be thinking at that hundred K a month level. And then once you hit that, then what is a two 50 per month Joe think about, and what is a 1 million a month Joe think about? And you said, now you're doing $1 million days.

Joseph Aaron (01:00:05.518)
Yeah, yeah, yeah.

Paul Povolni (01:00:10.272)
You know, you've had to elevate your thinking at every level to not be thinking at the broke Joe level. And that's, that's amazing. And I think, I think for somebody that might be listening for them, they've been thinking at a level that they're blaming others. They're blaming circumstances. They're blaming all these things, but really their mind is at a place that needs to change. They need a reset, a headsmack. They need, they need something.

Joseph Aaron (01:00:28.11)
That's right. So good.

Joseph Aaron (01:00:36.686)
Yeah. Yeah.

Paul Povolni (01:00:38.08)
to just say you're thinking in the wrong position, you're thinking at the wrong level, and that is your problem. It's not everything else. It's not money. It's not, you know, what you're doing. You're thinking at a wrong level. So that, that transition from real estate for you, you know, that was when you started hitting the a hundred K months. Is that when you also hit the two 50 a month or is, did you transition to in what you were doing to get to that two 50 a month?

Joseph Aaron (01:01:02.574)
We transitioned to other audiences as well. We did have some 250K months in there. We were doing them live, COVID hits, and then there was a transition into the virtual world, and we started doing virtual events to monetize these media channels, and it was just insane. But I wanted to point out too, Paul, this is again a biblical idea, because the Bible says, as a man thinketh in his heart, so is he. And so I never understood it that way, but I want to...

Paul Povolni (01:01:25.664)
Yeah. Yeah.

Joseph Aaron (01:01:32.878)
I would if I could help your audience in one way today, it would be how can I help you to realize that there is a version of you and you that you haven't met yet? And the crazy thing to consider is that remember, I had never done 100K months before. And so, but despite that inside of me, when I imagined it was just imagination, when I am, it was just thinking.

Paul Povolni (01:01:48.704)
Yeah.

Joseph Aaron (01:01:58.254)
When I imagine the version of myself, what that version of me would do in my situation, I actually already knew the answers. And they were right. It wasn't like, imagine that they were right because it produced, right? And now I don't think that someone could go like, okay, I'm broke and I'm a billionaire. And like, think what would I do if I'm a billionaire? I think that's too far to understand the complexity of ideas that the growth of skill sets and stuff.

Paul Povolni (01:02:07.456)
Right, right.

Paul Povolni (01:02:13.376)
Yeah, yeah.

Joseph Aaron (01:02:24.942)
But notice, like I've said, I stair stepped, right? And so I've stair stepped up, and you can too. And so this is why, well, this is why I think like in the parable of the talents and stuff with Jesus, it doesn't matter how many talents you start with. It doesn't matter what you have, because if you have the ability to multiply what you have, you will immediately have more. And in that state of more, you can immediately have more again, because you have the ability to multiply. So it's not really what you start with. It's just the, the,

Paul Povolni (01:02:26.624)
Yeah. Yeah.

Paul Povolni (01:02:49.408)
Right. Right.

Joseph Aaron (01:02:54.414)
Sequence or speed at which you multiply what you do have and so my idea the whole time You know and I was got very angry at God and stuff like that because I felt like God I was doing good things Why didn't you just drop money from the sky? But the reality was The process of becoming the version of me I needed to be to produce at that level has been the thing that produced the version of me capable of carrying a vision of that size and so there needed to be a training ground that happened and

Paul Povolni (01:02:56.992)
Right.

Paul Povolni (01:03:17.472)
Yeah. Wow.

Joseph Aaron (01:03:21.87)
I just thank God that it wasn't with my health, for example. Instead, he let it just be with money. And for all of you who are listening, I just, as a man thinketh in his heart, there is a version of you in you that you have not met yet. And that version of you already knows the answers. That's insane to me, but it's real.

Paul Povolni (01:03:24.288)
Yeah.

Paul Povolni (01:03:40.064)
Yeah.

Yeah. Yeah. Yeah. And I think that that's so real in so many different levels and a lot of what a lot of coaching does and the difference between a coach or a consultant or even a mentor is a coach will sometimes pull out of you the things that you already know to do, you know, and that's what this coach did is he introduced you to a person that you didn't know existed. He introduced you to a hundred K Joe.

And he pulled that Joe out of you and you knew what to do. You knew the things that you needed to do, but fear left you in 20 K Joe world. Right. And so, so I think for a lot of us, we're kind of in that place. And then, you know, the Bible does talk about don't be conformed to the world, but be transformed. And so I think the idea of conforming and transforming are pretty powerful as well, because conforming, you know, if you look at that, that, that verse conforming is pushing into a mold. It's.

basically the same thing just reshaped, right? But transformed is a metamorphosis. It's from caterpillar to butterfly. And so sometimes our thinking is, you know, we're always trying to conform. We're using the same elements, trying to reconfigure them, trying to push them into a mold of doing stuff, trying to push them into this and let's just different mold, but the same elements, different mold, but the same elements, different mold, but the same elements.

But when we look at an opportunity to transform and say it's, I'm changing from, you know, caterpillar to butterfly, I'm not going to be the same anymore. That's when the true transformation and elevation of who you are happens. And that happened for you with this coach is you were every, every endeavor you did, every endeavor was simply a conforming. It's the same elements, different idea, different container. We're just conforming, pushing into a mold of what you wanted to do.

Joseph Aaron (01:05:29.774)
Very good. Yeah.

Paul Povolni (01:05:34.432)
but it wasn't until a headsmack moment with in the bookstore and then with a coach that says, Hey Joe, you've got to transform. You've everything you've done has been 20 K molds, you know, unless you've got, you've got to break the mold, step away from that and step into a transformative space, which was the a hundred K Joe thinking. And then the 2, 2 ,500, you know, 2, 2 ,5, 250 K.

Joseph Aaron (01:05:47.566)
Yes. Yes.

Paul Povolni (01:06:01.888)
Mojo, and that's what it took to get you to where you were. So you hit the million dollar months with the doing the events and a million dollar days. And so tell me a little bit as we as we're wrapping this up. And I wish we had more time because I'm loving this. And I think I think there's been a lot of moments in that in what you've shared in your story that I think really are going to help people with just where they're at and their stuckness in mind and behavior.

Joseph Aaron (01:06:16.462)
Me too. Thank you for having me.

Paul Povolni (01:06:28.448)
Tell me a little bit more about the movement. You kind of alluded to it several times. Tell me a little bit about the movement that you're trying to create now that you've elevated your thinking, the resources are there, the connections are there. Tell me a little bit about the movement that you're creating.

Joseph Aaron (01:06:46.958)
Yeah, thanks for asking.

In today's world, there's a lot of stuff going on everywhere. It's, it's, it's, changes happening more rapidly, information, AI, political pressure, world things, wars. as we sit here today on this episode, you know, universities, battling out ideas about countries the size of New Jersey, thousands of miles away. it's wild. If I think for any of us who.

I know I was born in the 80s. So you know, I'm saying like, this ain't nor not not that the world's never had trouble before. But in this age, my hope and dream is that, you know, there are ideas that are good for the world and helpful and will lift up and elevate us all. And there are ideas that are destructive to humanity. And if you're watching or listening to Headsmack, you know that ideas matter. And

I believe that the people who are doing good in the world and have ideas that push that which is good in the world and not that which is evil into the world are the voices that must be lifted up. But I found many times the voices of good are waiting, sometimes for God to tell them what to do. And I would suggest to you that God's already told you what to do. But that's a side, that's a side subject. Or they're waiting to know what to do because in all of this chaos of competing and canceling and

conflicting ideas and culture wars and real wars. It's hard to know what to do. And I believe that God has already given us an answer. And so I'm calling out for entrepreneurs, for movement leaders, for people who are influential, who want to promote that which is good in the world. And we have a movement that's called Change the World. And Paul was a part of designing this. I'm gonna be having him on my show to talk about that amazing design and ideology behind that. But nevertheless, the purpose of this movement is to change the world by multiplying movements that matter.

Joseph Aaron (01:08:42.606)
And so we've had people in it for about a year just playing it out. And now we're launching an event. Our mission is to have a hundred thousand Christian entrepreneurs, movement leaders and influencers opt into the event and 10 ,000 people be VIP in the event. And we're going to have between a thousand and fifteen hundred people live. And we're going to invite an entrepreneurial leaders and movement leaders from around the world who share our values. And we're going to do something called entrepreneur revival live.

Paul Povolni (01:09:11.424)
Nice.

Joseph Aaron (01:09:12.91)
And we're very excited about it. And the whole idea is pray like it depends on God, work like it depends on you. And so we're going to spend 30 days in prayer and preparation together as a community, just virtually. And then we're going to spend two and a half days live together, either virtually or for those of you who get in -person tickets. And so none of the stuff is launched for this. This is coming, but I can't end it. And so if you're interested in that, Paul, can I just tell them where to email me? Is that okay?

Paul Povolni (01:09:36.8)
Yeah.

Paul Povolni (01:09:40.992)
Yeah, absolutely.

Joseph Aaron (01:09:42.862)
you can just email me at joe at multiplyinc .com. That's I -N -C, multiplyinc .com. And I'd love to just talk with you and have you connected to us there and we'll tell you more. But Paul, thanks for letting me share that. But my desire for movements hasn't changed. And I know there's a lot of people who have movements or have movements in their heart, or they see themselves on a stage making an impact, but they don't, they're waiting to get off the ground. They're waiting for something and they're not sure with what. And I want to help them make the decisions.

so that they can just step into action and go all out and become a voice for change and to be a change agent in the world because that's what's got us rising us up to do.

Paul Povolni (01:10:20.416)
That's awesome, man. Well, thank you so much for sharing that. I know there's a lot more you could also share about that. And so if they want to get ahold of you, use that email address to get ahold of you. If they want to be a part of your world, what's the best way to learn more about you? And also, I think you have a book available that they can also get from you as well.

Joseph Aaron (01:10:38.382)
Yeah, yeah, I think probably best if you're interested, just email me and I'll send you all the things. Obviously you can find me on Instagram at Joseph Aaron official. That's fine. But yeah, just I would love to talk to people one on one because as we're building this thing up, the people who start in the beginning are so important. As you know, Paul, I want that real connection in this movement, not just like this isn't just a marketing ploy. This is meaningful. This is a movement that needs to happen. So.

Paul Povolni (01:10:55.808)
Yeah.

Paul Povolni (01:11:04.768)
Yeah. Well, thank you so much for being on. This has been amazing and appreciate you sharing and your transparency and your headsmack moments. I really do think, I really do think they could impact people. And as, as I've said, you know, just one idea well executed can change your destiny. And that's sound, that sounds like that's what's happened with you. And I believe it could happen with somebody listening to this today is just like one idea well executed can change your destiny. And so I encourage you to take what Joe has shared.

wrestle with it, let it marinate, share it with, your loved ones and let them hold you accountable and see what happens within a short time. Thank you, Joe. This has been amazing.

Joseph Aaron (01:11:45.038)
Thank you, Paul. I love this. Bye.