
Frank Mackrill
Frank Mackrill—aka G’Day Frank—is a Sydney-based brand strategist and identity designer known for his bold use of pink and even bolder branding insights. Founder of G’Day Frank, he helps companies in real estate, tech, and FMCG industries around the globe create memorable brands rooted in clear strategy and standout experiences. With a background in TV production and a no-fluff approach to branding, Frank empowers businesses to clarify who they are and how they win—using one concept at a time.